Why Brands Should Consider an Artist in Residence

For the better part of the past ten years I worked out of the Amoskeag schoolhouse in Manchester, NH.   #TBT The GY&K Schoolhouse way back in the day. A photo posted by GYK Antler (@gykantler) on Jul 18, 2013 at 10:31am PDT   It was a great building, but our company outgrew it literally […]

Kenji Nakayama: Raw, Authentic Artist Collaboration

This is a guest post by James Kimura-Green, who is an artist and asst. coordinating producer at Lawn on D. James recently moved back to Boston from Louisiana. You can find more info on James at his website and on Instagram.   ***   Kenji Nakayama has steadily been making a name for himself as […]

The Road Less Traveled: Mapping a Course for Success

  Sitting atop the summit, you take in the view. They say on the clearest day you can see all the way to Massachusetts.   You take a bite from a sandwich and a sip of water. At this point, your legs feel like jelly, but nothing compares to the reward of crushing the mountain […]

The Next Move: What Content Marketing Can Learn From Chess

If you’ve ever played chess, you know that thinking ahead is important. And many people think that the further ahead you can see, the better you are. But what you may not know is that the best players in the history of the game operate a little differently than everyone else. A beginning player might […]

Music and Marketing: Why Brands Need Bands

By Danny Wong (From Huffington Post, 6/23/2015)   When marketers think of content, they forget how influential music can be among audiences. For millennials, Macala Wright argues: Music is an emotional touchpoint Music incites social action Live music experiences forge lasting bonds In short, music brings people together — and that’s part of 1BAND 1BRAND‘s […]

1BAND 1BRAND: Top 6 Musicians of Apple Ads

As a brand, Apple has managed to flex its taste making muscles over the years. For multiple artists, having a song featured in an Apple campaign has proven to be a career altering phenomenon–not only exposing the artist to the masses, but also serving as validation of the artist’s relevance and talent.   Last week, […]

Hudson Sutler x Citi Bike: A Bag Full of Adventure

Hudson Sutler is an independent brand that makes stylish travel accessories. I first became aware of Hudson Sutler years ago when we paired them up with Tan Vampires for a 1BAND 1BRAND collaboration. I still proudly rock my Hudson Sutler Commuter Duffel and have enjoyed watching them gain a following with one unique promotion after […]

How To Rescue A Struggling Advocacy Program

A well-run advocacy program has the incredible ability to align your customers’ objectives with your own. Your success is their success, and vice versa. When the community excels, every member reaps the benefits. It’s a lofty goal, but the corporate landscape is littered with companies who are fantastic at this. Great successes like Salesforce.com and Splunk are […]

City Notes: Boston

    With our first 1BAND 1BRAND Live event coming up this Tuesday at WeWork Boston’s South Station location, we decided to catch up with a few folks who we respect most in the Boston scene.   Mark Kates is the founder of Fenway Recordings, a Boston-based music management and recording firm that’s home to MGMT, […]

Future Marketing Jobs: Artist Alignment Specialist

      Remember when it was considered “slacking off” if you were looking at Facebook on the job? Given that we now have an entire department dedicated to helping clients manage social platforms, this is a pretty good indication of how quickly things move in our industry.   In the decade that I’ve been […]