Beyond the Booth: Trade Show Brand Collaborations

Trade shows are an expensive and often necessary investment for most companies. While it’s important to nail the marketing experience within the square footage you formally rent, there are creative ways to make your presence felt beyond the booth.   To be honest, I have a love-hate relationship with trade shows. They are a great […]

Instagram Algorithm: A death knell for organic advertising?

  Recently, Instagram rolled out updates to its platform. Updates that will use an algorithm to tailor people’s feeds. The stated rationale behind this move is that people only currently see 30% of the posts from the accounts they follow. This algorithm will supposedly surface more of the content that people want to see so […]

5 Marketing Lessons from CrossFit

    The CrossFit craze has been going strong for over a decade now, achieving mass awareness and exponential growth in a matter of a few short years. This is the goal for countless brands working to muscle their way into a dominant position in their industry segment—or vying to reinvent an industry segment of […]

After Advocamp: Who Is the Advocate Marketer?

  First off I have to say—hats off to Influitive for putting on an amazing show. When Jim Williams, CMO of Influitive, welcomed the 800-ish guests to Advocamp in San Francisco last week, he said that Advocamp would be “the best conference we all go to all year.” I have to admit—I chuckled at the […]

How the Jordan Brand Still Dominates Decades After MJ’s Prime

Nike’s Jordan Brand is one of the most powerful brands in modern history. It’s as relevant today as it was in MJ’s prime, and that was on full display at this year’s NBA All-Star Weekend in Toronto. Thousands of fans and media members descend on one city each year for the NBA All-Star festivities, while […]

The Fourth Annual Lady Project Summit

On Saturday, March 12, I attended the fourth annual Lady Project Summit in Providence, Rhode Island, where whip smart women from all over New England gathered to empower and educate each other through a range of workshops, panels, networking opportunities and keynotes. I attended several workshops including: “Embrace Your Weird: From Anxiety to Authenticity,” “Demystifying […]

Preparing For Advocamp: Why This Conference Is the Future of Marketing

  In a few days I’ll be headed to the second annual Advocamp, the biggest customer experience, engagement and advocacy event of the year. Hosted by our long-time partner Influitive, I found this to be an amazingly informative and inspiring event last year and I’m looking forward to even more fun with Counselor Buck this […]

How a Strong Brand Boosts B2B Demand—And Content—And Events—And Morale…

    Join our webcast. Wednesday, February 24, 2016 2:00 p.m. ET (11:00 a.m. PT)     Lately, I’ve been on a kick talking about how B2B marketing is looking more and more like consumer marketing. It all started with a post I wrote discussing the different ways that buying centers in B2B make decisions—specifically […]

Passion Projects: Finding Purpose Through Repurposing

  Said the pessimist to the optimist…   Innovation in marketing leads to cannibalism. That’s not too hard to believe, is it?   Here’s how it starts: as creatives in advertising we all have a deep, enduring desire to create amazing narratives, stunning visuals and unforgettable experiences—like, for example, virtual pop-up shops that only “exist” […]

Alt Star: Support is great, collaboration is even better

  We’re officially a week away from NBA All Star Weekend. And, if you’ve never experienced an All Star weekend, it’s quite the phenomenon–much more than just a massive showcase of the greatest basketball players on the planet.   The all-star game itself might be the reason for the weekend, but everyone knows the game […]