Rock On Foundation, New Hampshire Institute of Art and GYK Antler Team Up for NBA All Star Event

  Rock On Foundation’s Alt Star Party has quickly become a standout event during NBA All Star Weekend. Last season’s event took place at the legendary Bowery Ballroom in New York’s Lower East Side and sold out in less than four minutes, garnering major media attention from The Rolling Stone, New York Times, Grantland, Complex, […]

Meet Jon Gaffney

@gopro self portrait of my "this water is wicked cold!" face whilst floating around in 45 deg water with @specialopz on the Sonoma Coast. How I managed to squeeze into his size Medium 6mm suit is still a mystery… #makeportraits A photo posted by Jon Gaffney (@thevanman) on Apr 27, 2015 at 12:45pm PDT   […]

Finding Success On and Off the Court, the Journey of Luke Bonner

  By: Adam White (From Front Office Sports)   Front Office Sports is proud to have sat down with Luke Bonner, Brand and Marketing Executive for GYK Antler and Co-Founder of College Athletes Players Association. Growing up in a house with two other basketball playing siblings the pick up games were quite spirited and according […]

Music and Marketing: Why Brands Need Bands

By Danny Wong (From Huffington Post, 6/23/2015)   When marketers think of content, they forget how influential music can be among audiences. For millennials, Macala Wright argues: Music is an emotional touchpoint Music incites social action Live music experiences forge lasting bonds In short, music brings people together — and that’s part of 1BAND 1BRAND‘s […]

One-On-One with Luke Bonner: NBA MVP, Mustaches, Mini-Fro and More

Luke Bonner, brother of San Antonio Spurs forward Matt Bonner, spoke with Project Spurs’ Benjamin Bornstein to talk basketball, his brother, “The Basketball Tournament,” and so much more including Luke’s once magnificent mustache and the possibility of bringing back the mini-fro. Check out Ben’s one-on-one interview with Luke and make sure to follow Luke on Twitter. Ben: I […]

SXSW: Searching Beyond The Party

It’s happening. For the first time in my career, I’m heading to SXSW Interactive. It’s coming up quickly, and despite a real concerted effort, I still have no idea what to expect out of the show. I’m definitely looking forward to some warmer weather in Austin. It’ll be good to get away from the Boston winter […]

SXsports Warmup – The Basketball Tournament: A New Model for Sports?

Written by Brad Wolff   On this week’s SXsports Session Warmup, we spoke to Luke Bonner, former professional basketball player and SXSW veteran. Bonner discussed his overseas basketball career, his post-basketball life, what he expects from SXsports, and, of course, his panel at SXsports 2015. In his session The Basketball Tournament: A New Model for Sports?, Bonner will discuss […]

Rock On Rocks NBA All Star Weekend

This past weekend NBA All Star Weekend went down in NYC. As such, with the help of our GYK Antler team, Rock On Foundation was able to have a tremendous presence during the All Star festivities.     This past Thursday evening, renowned chef Danny Bowien‘s Mission Chinese Food restaurant welcomed 65 guests for a […]

Top 5 Reasons to Attend Rock On’s NBA All Star Weekend Benefit Dinner

Once again, NBA All Star Weekend is upon us. And, like last year, Rock On Foundation will have a major presence. This year, in addition to bringing back the Alt Star Party, Rock On will also benefit from a dinner being held at the famed Mission Chinese Food in NYC’s Lower East Side on Thursday […]

Employee Spotlight: Brian Costello

            Brian Costello Chief Digital Officer Brian is an entrepreneur, digital marketer, and digital media thought-leader with more than 20 years progressive experience working in a diverse set of companies. Brian was co-founder and Director, Strategy of the award-winning digital agency The Barbarian Group. Hailed as one of the most groundbreaking […]