Content Marketing for CPG Brands: 7 Creation Tips

  What do barbecue sauce, your favorite pair of Chucks, and a bottle of Windex have in common? They’re all Consumer Packaged Goods (CPGs)–tangible products that you can see, touch, and in many cases taste and smell. So naturally, when it comes to creating content for CPG brands like these, the clear route is to […]

The Power of Nike Compels You

  I’m not a conspiracy theorist. I swear. But, I am a millennial with access to the Internet. And, by God, the Internet is begging for my hot takes. Particularly, the Internet deserves one more steaming hot take about Kevin Durant signing with the Golden State Warriors. And, I’ll keep it quick: Kevin Durant signed […]


  The Mad Ones   “…the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn…” – Jack Kerouac   Kerouac’s mad […]

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Reach Mas for Menos

    Recently, AdWeek reported that Taco Bell’s Cinco De Mayo Snapchat lens was viewed a record breaking 224 MILLION times.   Whoa.   And “viewed” is an understatement. These are highly personal, user-generated pieces of content being created (12.5 years of combined footage to be exact), shared and viewed by the fast food industry’s most […]

Cover Stories: Our “Secret” Passion Project

They say you can’t judge a book by its cover. That’s pretty sound advice when it comes to most things. But like we recently told a class of local New Hampshire fifth graders, when you’re talking about actual books… sometimes appearances are all you have to go on. Here’s how it all went down.   […]

Beyond the Booth: Trade Show Brand Collaborations

Trade shows are an expensive and often necessary investment for most companies. While it’s important to nail the marketing experience within the square footage you formally rent, there are creative ways to make your presence felt beyond the booth.   To be honest, I have a love-hate relationship with trade shows. They are a great […]

Instagram Algorithm: A death knell for organic advertising?

  Recently, Instagram rolled out updates to its platform. Updates that will use an algorithm to tailor people’s feeds. The stated rationale behind this move is that people only currently see 30% of the posts from the accounts they follow. This algorithm will supposedly surface more of the content that people want to see so […]

5 Marketing Lessons from CrossFit

    The CrossFit craze has been going strong for over a decade now, achieving mass awareness and exponential growth in a matter of a few short years. This is the goal for countless brands working to muscle their way into a dominant position in their industry segment—or vying to reinvent an industry segment of […]

After Advocamp: Who Is the Advocate Marketer?

  First off I have to say—hats off to Influitive for putting on an amazing show. When Jim Williams, CMO of Influitive, welcomed the 800-ish guests to Advocamp in San Francisco last week, he said that Advocamp would be “the best conference we all go to all year.” I have to admit—I chuckled at the […]