Reactive Content: What Opportunities Are Right For Your Brand?

Power out? No problem. — Oreo Cookie (@Oreo) February 4, 2013   Whether it’s reacting to the Superbowl blackout or Kim Kardashian breaking the internet, many brands attempt to show their relevance and gain visibility by joining conversations in real-time. This is the basis of Reactive Content – something big happens and content is […]

Content Marketing Through Storytelling

  This week our EVP of Broadcast/Digital Video, Matt Doyle, will be joining Fox Sports’ Gabe Goodwin and ESPN’s Kenny Mayne for a keynote session at the Videonomics Summit. Their discussion will span different aspects of branded content, and they will share the best (and worst) practices from a network, talent, brand and agency/production perspective. […]

Exec Exchange: NHIA and GYK Antler Team Up To Gain Fresh Perspective

    Four years ago, we started an ‘Exec Exchange’ program in which our president and CEO, Travis York, swaps jobs with another executive for a day. Travis has previously switched roles with Matt Bonner (power forward for the San Antonio Spurs), Jeremy Hitchcock (CEO of Dyn Inc. the world-leader in Internet Infrastructure-as-a-Service), and Mark […]

Packaging Round Table: Snack Bars

The GYK Antler Packaging Round Table is a monthly gathering where different GYK Antler team members discuss what’s standing out on store shelves. For each session, a product category is selected, and attendees bring their favorite product within that category based solely on the branding and packaging. This month, we focused on snack bars.   […]

Top 5 Ways to Leverage Virtual Reality

  Virtual reality is here and presents all sorts of new amazing possibilities. Let’s not mess this up, folks.   When executed right, VR can be a powerful tool. But, like any shiny new technology, it needs to be utilized with a level of strategy and responsibility to be effective. A flash of cool new […]

Content Marketing for CPG Brands: 7 Creation Tips

  What do barbecue sauce, your favorite pair of Chucks, and a bottle of Windex have in common? They’re all Consumer Packaged Goods (CPGs)–tangible products that you can see, touch, and in many cases taste and smell. So naturally, when it comes to creating content for CPG brands like these, the clear route is to […]

The Power of Nike Compels You

  I’m not a conspiracy theorist. I swear. But, I am a millennial with access to the Internet. And, by God, the Internet is begging for my hot takes. Particularly, the Internet deserves one more steaming hot take about Kevin Durant signing with the Golden State Warriors. And, I’ll keep it quick: Kevin Durant signed […]


  The Mad Ones   “…the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn…” – Jack Kerouac   Kerouac’s mad […]

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Reach Mas for Menos

    Recently, AdWeek reported that Taco Bell’s Cinco De Mayo Snapchat lens was viewed a record breaking 224 MILLION times.   Whoa.   And “viewed” is an understatement. These are highly personal, user-generated pieces of content being created (12.5 years of combined footage to be exact), shared and viewed by the fast food industry’s most […]