Back on the Trail: Four Trends From The Outdoor Retailer Winter Show 2017

  A few weeks back, I attended the annual Outdoor Retailer Winter Show in Salt Lake City. It’s an intense show, and for first time attendees it can often be overwhelming. Hosted by the Salt Palace Convention Center the show attracts roughly 1,500 exhibitors and 60,000 attendees, with the summer iteration being even larger. I […]

Packaging Round Table: Beer

The GYK Antler Packaging Round Table is a recurring gathering where different GYK Antler team members discuss what’s standing out on store shelves. For each session, a product category is selected, and attendees bring their favorite product within that category based solely on the branding and packaging. Most recently, we focused on beer.     […]

Last Minute Gift Guide for the Marketer in Your Life

  The agency environment is like no other. It brings together all sorts of talent and personalities from creative to project management. But with such a diverse group of interests, it can make shopping for that secret santa, yankee swap, friend or family member tricky. Whatever your agency’s holiday gift-giving culture, here’s a by-department guide […]

Work Hard, Play Hard: 4 Festive Agency-Inspired Holiday Cocktails

What. A. Year. So many marketing trends, so many historic, potentially news-jacking-worthy possibilities to contend with. As 2016 comes to a close, and we look back on another year of creativity, accomplishments and teamwork, we can’t help but feel festive over here in “the Orchard”—our Indian Orchard, Massachusetts-based content studio. So naturally, we got to […]

Content Marketing: Time to Hone in.

  Last week, we had the pleasure of attending CMI’s Content Marketing Master Class, taught by industry vets, Joe Pulizzi and Robert Rose.   The session was loaded with great examples of effective content strategies, many of which validated our own approach to content marketing. It was reassuring to see that many brands who viewed […]

Reactive Content: What Opportunities Are Right For Your Brand?

Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013   Whether it’s reacting to the Superbowl blackout or Kim Kardashian breaking the internet, many brands attempt to show their relevance and gain visibility by joining conversations in real-time. This is the basis of Reactive Content – something big happens and content is […]

Content Marketing Through Storytelling

  This week our EVP of Broadcast/Digital Video, Matt Doyle, will be joining Fox Sports’ Gabe Goodwin and ESPN’s Kenny Mayne for a keynote session at the Videonomics Summit. Their discussion will span different aspects of branded content, and they will share the best (and worst) practices from a network, talent, brand and agency/production perspective. […]

Exec Exchange: NHIA and GYK Antler Team Up To Gain Fresh Perspective

    Four years ago, we started an ‘Exec Exchange’ program in which our president and CEO, Travis York, swaps jobs with another executive for a day. Travis has previously switched roles with Matt Bonner (power forward for the San Antonio Spurs), Jeremy Hitchcock (CEO of Dyn Inc. the world-leader in Internet Infrastructure-as-a-Service), and Mark […]

Packaging Round Table: Snack Bars

The GYK Antler Packaging Round Table is a monthly gathering where different GYK Antler team members discuss what’s standing out on store shelves. For each session, a product category is selected, and attendees bring their favorite product within that category based solely on the branding and packaging. This month, we focused on snack bars.   […]

Top 5 Ways to Leverage Virtual Reality

  Virtual reality is here and presents all sorts of new amazing possibilities. Let’s not mess this up, folks.   When executed right, VR can be a powerful tool. But, like any shiny new technology, it needs to be utilized with a level of strategy and responsibility to be effective. A flash of cool new […]