How natural brands can take back their message

  This OpEd was recently published by Michael Wachs in Food & Drink Magazine   Authenticity: a word that is thrown around among marketers so often and in so many different ways that it should have gone out of style by now. So why hasn’t it? In a world where consumers put little to no […]

Photo Shoot Fresh: Express Yourself Through Food

  Younger consumers are spending more and more money on “Insta-worthy” meals at the hottest, chic brunch spots (or on fancy “coffee cones“) than on designer bags and shoes, so what does this mean for brands in the category? Food & Drink Magazine recently published an article titled Food: The New Luxury on the subject. […]

Reactive Content: What Opportunities Are Right For Your Brand?

Power out? No problem. — Oreo Cookie (@Oreo) February 4, 2013   Whether it’s reacting to the Superbowl blackout or Kim Kardashian breaking the internet, many brands attempt to show their relevance and gain visibility by joining conversations in real-time. This is the basis of Reactive Content – something big happens and content is […]

Content Marketing Through Storytelling

  This week our EVP of Broadcast/Digital Video, Matt Doyle, will be joining Fox Sports’ Gabe Goodwin and ESPN’s Kenny Mayne for a keynote session at the Videonomics Summit. Their discussion will span different aspects of branded content, and they will share the best (and worst) practices from a network, talent, brand and agency/production perspective. […]

Top 5 Ways to Leverage Virtual Reality

  Virtual reality is here and presents all sorts of new amazing possibilities. Let’s not mess this up, folks.   When executed right, VR can be a powerful tool. But, like any shiny new technology, it needs to be utilized with a level of strategy and responsibility to be effective. A flash of cool new […]

Content Marketing for CPG Brands: 7 Creation Tips

  What do barbecue sauce, your favorite pair of Chucks, and a bottle of Windex have in common? They’re all Consumer Packaged Goods (CPGs)–tangible products that you can see, touch, and in many cases taste and smell. So naturally, when it comes to creating content for CPG brands like these, the clear route is to […]

Beyond the Booth: Trade Show Brand Collaborations

Trade shows are an expensive and often necessary investment for most companies. While it’s important to nail the marketing experience within the square footage you formally rent, there are creative ways to make your presence felt beyond the booth.   To be honest, I have a love-hate relationship with trade shows. They are a great […]

Getting Branded Content Right: The Authenticity of The Balvenie’s Raw Craft

Sometimes, things just click. Brands pay attention to what consumers want, put the mantra of brand-first aside, and unleash something that’s genuinely awesome. The Balvenie’s latest marketing effort with Anthony Bourdain, Raw Craft, is one such thing. Okay, so maybe my judgement is a little skewed because I’m an avid fan of both The Balvenie’s fine selection […]

Top 5 Reasons to Attend Rock On’s NBA All Star Weekend Benefit Dinner

Once again, NBA All Star Weekend is upon us. And, like last year, Rock On Foundation will have a major presence. This year, in addition to bringing back the Alt Star Party, Rock On will also benefit from a dinner being held at the famed Mission Chinese Food in NYC’s Lower East Side on Thursday […]

Rock On at NBA All Star Weekend

Helping Rock On Foundation make some noise during All Star Weekend in NYC Last year, we helped Rock On Foundation execute their first NBA All Star Weekend event in New Orleans, the Alt Star Party. After much success with the inaugural event, they’re doubling down with their All Star Weekend presence in New York City […]