Content Marketing Through Storytelling

  This week our EVP of Broadcast/Digital Video, Matt Doyle, will be joining Fox Sports’ Gabe Goodwin and ESPN’s Kenny Mayne for a keynote session at the Videonomics Summit. Their discussion will span different aspects of branded content, and they will share the best (and worst) practices from a network, talent, brand and agency/production perspective. […]

Top 5 Ways to Leverage Virtual Reality

  Virtual reality is here and presents all sorts of new amazing possibilities. Let’s not mess this up, folks.   When executed right, VR can be a powerful tool. But, like any shiny new technology, it needs to be utilized with a level of strategy and responsibility to be effective. A flash of cool new […]

The Power of Nike Compels You

  I’m not a conspiracy theorist. I swear. But, I am a millennial with access to the Internet. And, by God, the Internet is begging for my hot takes. Particularly, the Internet deserves one more steaming hot take about Kevin Durant signing with the Golden State Warriors. And, I’ll keep it quick: Kevin Durant signed […]

5 Marketing Lessons from CrossFit

    The CrossFit craze has been going strong for over a decade now, achieving mass awareness and exponential growth in a matter of a few short years. This is the goal for countless brands working to muscle their way into a dominant position in their industry segment—or vying to reinvent an industry segment of […]

How the Jordan Brand Still Dominates Decades After MJ’s Prime

Nike’s Jordan Brand is one of the most powerful brands in modern history. It’s as relevant today as it was in MJ’s prime, and that was on full display at this year’s NBA All-Star Weekend in Toronto. Thousands of fans and media members descend on one city each year for the NBA All-Star festivities, while […]

Alt Star: Support is great, collaboration is even better

  We’re officially a week away from NBA All Star Weekend. And, if you’ve never experienced an All Star weekend, it’s quite the phenomenon–much more than just a massive showcase of the greatest basketball players on the planet.   The all-star game itself might be the reason for the weekend, but everyone knows the game […]

Rock On Foundation, New Hampshire Institute of Art and GYK Antler Team Up for NBA All Star Event

  Rock On Foundation’s Alt Star Party has quickly become a standout event during NBA All Star Weekend. Last season’s event took place at the legendary Bowery Ballroom in New York’s Lower East Side and sold out in less than four minutes, garnering major media attention from The Rolling Stone, New York Times, Grantland, Complex, […]

Meet Jon Gaffney

@gopro self portrait of my "this water is wicked cold!" face whilst floating around in 45 deg water with @specialopz on the Sonoma Coast. How I managed to squeeze into his size Medium 6mm suit is still a mystery… #makeportraits A photo posted by Jon Gaffney (@thevanman) on Apr 27, 2015 at 12:45pm PDT   […]

Finding Success On and Off the Court, the Journey of Luke Bonner

  By: Adam White (From Front Office Sports)   Front Office Sports is proud to have sat down with Luke Bonner, Brand and Marketing Executive for GYK Antler and Co-Founder of College Athletes Players Association. Growing up in a house with two other basketball playing siblings the pick up games were quite spirited and according […]

Luke Bonner | Studio SX | SXSW ON

Last month, SXSW had our own Luke Bonner as a guest at Studio SX for their SXSW On programming. Check out the video below where Luke chats marketing, The Basketball Tournament, the Rock On Foundation, and the College Athletes Players Association.           Follow @GYKAntler on Twitter, Instagram, LinkedIn and Facebook.