Instagram Algorithm: A death knell for organic advertising?

  Recently, Instagram rolled out updates to its platform. Updates that will use an algorithm to tailor people’s feeds. The stated rationale behind this move is that people only currently see 30% of the posts from the accounts they follow. This algorithm will supposedly surface more of the content that people want to see so […]

How the Jordan Brand Still Dominates Decades After MJ’s Prime

Nike’s Jordan Brand is one of the most powerful brands in modern history. It’s as relevant today as it was in MJ’s prime, and that was on full display at this year’s NBA All-Star Weekend in Toronto. Thousands of fans and media members descend on one city each year for the NBA All-Star festivities, while […]

Preparing For Advocamp: Why This Conference Is the Future of Marketing

  In a few days I’ll be headed to the second annual Advocamp, the biggest customer experience, engagement and advocacy event of the year. Hosted by our long-time partner Influitive, I found this to be an amazingly informative and inspiring event last year and I’m looking forward to even more fun with Counselor Buck this […]

Alt Star: Support is great, collaboration is even better

  We’re officially a week away from NBA All Star Weekend. And, if you’ve never experienced an All Star weekend, it’s quite the phenomenon–much more than just a massive showcase of the greatest basketball players on the planet.   The all-star game itself might be the reason for the weekend, but everyone knows the game […]

Four Key Marketing Lessons from the National Association of Music Merchants (NAMM)

It’s always a pleasure when one of your work duties aligns perfectly with your personal passion. Before transitioning into the agency world, I spent years grinding it out in the music industry as a drummer in the hardcore scene. Music and drumming remain a huge part of who I am, so naturally, I was thrilled […]

Band/Brand Collaboration: Tivoli Audio + Boston Music Awards

  THUNDERS & WATT believes that music can provide a unique connection for brands in ways that other points of activation cannot. The bottom line is that music enhances everything. Think about it, if you’re in a great mood and walking to the club and Michael Jackson’s “Billie Jean” comes up on your playlist, you […]

Six Trends Emerge From The Outdoor Retailer Winter Show

    I recently spent 3 days at the Salt Palace Convention Center in Salt Lake City, Utah, along with thousands of others attending the Winter Market Outdoor Retailer Show (OR) to see what’s new in the industry and what’s coming down the pipeline for fall and winter of 2016/2017. The show, as usual, was a […]

Why B2B Marketing Is Looking More Like Consumer Marketing Every Day

As a long-time B2B marketer, the term “branding” was, for years, simply not in my lexicon. Sure—branding had been part of my standard marketing education at business school along with concepts like E. Jerome McCarthy’s Four Ps of Marketing and Michael Porter’s Five Forces. However, as a B2B marketer focusing on early-stage and growth-stage businesses, […]

Snapchat Matures: Should Marketers Pay (for) Attention?

Snapchat is having (another) moment and marketers should get on board. This time the buzz is being driven by DJ Khaled, a long-time radio personality and music producer best known for a string of pop/hip-hop hits over the past five years. As I first observed when my friend Casey showed me the platform a few […]

Getting Primed for the Outdoor Retail Winter Show

As the year wraps up and people’s minds shift toward the holidays, the outdoor industry continues in overdrive, something it’s not likely to be out of until at least mid-January. The reason for this is twofold. On one hand, like all consumer product companies, they make their nut during the holiday season. A good or […]