How the Jordan Brand Still Dominates Decades After MJ’s Prime

Nike’s Jordan Brand is one of the most powerful brands in modern history. It’s as relevant today as it was in MJ’s prime, and that was on full display at this year’s NBA All-Star Weekend in Toronto. Thousands of fans and media members descend on one city each year for the NBA All-Star festivities, while […]

Preparing For Advocamp: Why This Conference Is the Future of Marketing

  In a few days I’ll be headed to the second annual Advocamp, the biggest customer experience, engagement and advocacy event of the year. Hosted by our long-time partner Influitive, I found this to be an amazingly informative and inspiring event last year and I’m looking forward to even more fun with Counselor Buck this […]

Alt Star: Support is great, collaboration is even better

  We’re officially a week away from NBA All Star Weekend. And, if you’ve never experienced an All Star weekend, it’s quite the phenomenon–much more than just a massive showcase of the greatest basketball players on the planet.   The all-star game itself might be the reason for the weekend, but everyone knows the game […]

Four Key Marketing Lessons from the National Association of Music Merchants (NAMM)

It’s always a pleasure when one of your work duties aligns perfectly with your personal passion. Before transitioning into the agency world, I spent years grinding it out in the music industry as a drummer in the hardcore scene. Music and drumming remain a huge part of who I am, so naturally, I was thrilled […]

Band/Brand Collaboration: Tivoli Audio + Boston Music Awards

  THUNDERS & WATT believes that music can provide a unique connection for brands in ways that other points of activation cannot. The bottom line is that music enhances everything. Think about it, if you’re in a great mood and walking to the club and Michael Jackson’s “Billie Jean” comes up on your playlist, you […]

Getting Primed for the Outdoor Retail Winter Show

As the year wraps up and people’s minds shift toward the holidays, the outdoor industry continues in overdrive, something it’s not likely to be out of until at least mid-January. The reason for this is twofold. On one hand, like all consumer product companies, they make their nut during the holiday season. A good or […]

Rock On Foundation, New Hampshire Institute of Art and GYK Antler Team Up for NBA All Star Event

  Rock On Foundation’s Alt Star Party has quickly become a standout event during NBA All Star Weekend. Last season’s event took place at the legendary Bowery Ballroom in New York’s Lower East Side and sold out in less than four minutes, garnering major media attention from The Rolling Stone, New York Times, Grantland, Complex, […]

2015 NAB Show Preview

It’s just about time for our annual trip to Las Vegas for the NAB Show. For those of you who aren’t familiar, NAB Show is “the world’s largest video, audio and broadcast event serving the digital media and entertainment industries.” Basically, it’s a gear-head fantasy camp that runs from April 11-16. Here’s what we’re most […]

Why The Advocamp Conference Proved Advocate Marketing Can’t Be Ignored

  When Influitive’s VP of Marketing Jim Williams called me a few months ago to say that the company was going to be putting on the world’s first conference focused on Advocate Marketing, my first thought was, “We’ve arrived!”   I’ve been part of the momentum around Advocate Marketing since it first emerged as a category, which wasn’t […]

SXSW: Searching Beyond The Party

It’s happening. For the first time in my career, I’m heading to SXSW Interactive. It’s coming up quickly, and despite a real concerted effort, I still have no idea what to expect out of the show. I’m definitely looking forward to some warmer weather in Austin. It’ll be good to get away from the Boston winter […]