Six Trends Emerge From The Outdoor Retailer Winter Show

    I recently spent 3 days at the Salt Palace Convention Center in Salt Lake City, Utah, along with thousands of others attending the Winter Market Outdoor Retailer Show (OR) to see what’s new in the industry and what’s coming down the pipeline for fall and winter of 2016/2017. The show, as usual, was a […]

Why B2B Marketing Is Looking More Like Consumer Marketing Every Day

As a long-time B2B marketer, the term “branding” was, for years, simply not in my lexicon. Sure—branding had been part of my standard marketing education at business school along with concepts like E. Jerome McCarthy’s Four Ps of Marketing and Michael Porter’s Five Forces. However, as a B2B marketer focusing on early-stage and growth-stage businesses, […]

Snapchat Matures: Should Marketers Pay (for) Attention?

Snapchat is having (another) moment and marketers should get on board. This time the buzz is being driven by DJ Khaled, a long-time radio personality and music producer best known for a string of pop/hip-hop hits over the past five years. As I first observed when my friend Casey showed me the platform a few […]

The Road Less Traveled: Mapping a Course for Success

  Sitting atop the summit, you take in the view. They say on the clearest day you can see all the way to Massachusetts.   You take a bite from a sandwich and a sip of water. At this point, your legs feel like jelly, but nothing compares to the reward of crushing the mountain […]

The Next Move: What Content Marketing Can Learn From Chess

If you’ve ever played chess, you know that thinking ahead is important. And many people think that the further ahead you can see, the better you are. But what you may not know is that the best players in the history of the game operate a little differently than everyone else. A beginning player might […]

Future Marketing Jobs: Artist Alignment Specialist

      Remember when it was considered “slacking off” if you were looking at Facebook on the job? Given that we now have an entire department dedicated to helping clients manage social platforms, this is a pretty good indication of how quickly things move in our industry.   In the decade that I’ve been […]

Athletes Want to be Musicians (JK, they want to be comedians)

We’re all familiar with the rhetoric: athletes wish they were musicians, and musicians wish they were athletes. For the most part, the athlete/musician crossover has led to some of the more cringe-worthy moments of humanity—Clint Dempsey, Kobe Bryant, Bronson Arroyo, etc. While this phenomenon certainly isn’t going away anytime soon, we can at least find solace […]

What Every Marketer Can Learn from the Fashion Industry

If brands expect to remain relevant, they need to create an endless stream of content and act more like media properties to earn the attention of consumers. Certain industries are making this transition look easy, and fashion is one of them. While the fashion world is laden with inherent content fodder – including the designers, models, […]

Marketers: Don’t Sleep on Snapchat

Snapchat is not just a tool for teenagers to share messages they don’t want their parents to see. While that continues to be one use, Snapchat is evolving into a multimedia storytelling platform that presents a unique opportunity for brands, artists, journalists, media outlets and more. Here’s why the founders turned down a few billion […]

What Marketers Can Learn from VHS Rental Stores in the 80’s

Marketers could learn a lot by revisiting the values and tactics employed by VHS rental stores in the 80s and 90s. Everything changed the day my father hooked up our first VCR. Prior to this TV was as fleeting as SnapChat (hat tip, Gary Vaynerchuk) and the only place to watch a movie outside of live […]