Music and Marketing: Why Brands Need Bands

By Danny Wong (From Huffington Post, 6/23/2015)   When marketers think of content, they forget how influential music can be among audiences. For millennials, Macala Wright argues: Music is an emotional touchpoint Music incites social action Live music experiences forge lasting bonds In short, music brings people together — and that’s part of 1BAND 1BRAND‘s […]

One-On-One with Luke Bonner: NBA MVP, Mustaches, Mini-Fro and More

Luke Bonner, brother of San Antonio Spurs forward Matt Bonner, spoke with Project Spurs’ Benjamin Bornstein to talk basketball, his brother, “The Basketball Tournament,” and so much more including Luke’s once magnificent mustache and the possibility of bringing back the mini-fro. Check out Ben’s one-on-one interview with Luke and make sure to follow Luke on Twitter. Ben: I […]

SXSW: Searching Beyond The Party

It’s happening. For the first time in my career, I’m heading to SXSW Interactive. It’s coming up quickly, and despite a real concerted effort, I still have no idea what to expect out of the show. I’m definitely looking forward to some warmer weather in Austin. It’ll be good to get away from the Boston winter […]

Rock On Rocks NBA All Star Weekend

This past weekend NBA All Star Weekend went down in NYC. As such, with the help of our GYK Antler team, Rock On Foundation was able to have a tremendous presence during the All Star festivities.     This past Thursday evening, renowned chef Danny Bowien‘s Mission Chinese Food restaurant welcomed 65 guests for a […]

Top 5 Reasons to Attend Rock On’s NBA All Star Weekend Benefit Dinner

Once again, NBA All Star Weekend is upon us. And, like last year, Rock On Foundation will have a major presence. This year, in addition to bringing back the Alt Star Party, Rock On will also benefit from a dinner being held at the famed Mission Chinese Food in NYC’s Lower East Side on Thursday […]

Employee Spotlight: Brian Costello

            Brian Costello Chief Digital Officer Brian is an entrepreneur, digital marketer, and digital media thought-leader with more than 20 years progressive experience working in a diverse set of companies. Brian was co-founder and Director, Strategy of the award-winning digital agency The Barbarian Group. Hailed as one of the most groundbreaking […]

Rock On at NBA All Star Weekend

Helping Rock On Foundation make some noise during All Star Weekend in NYC Last year, we helped Rock On Foundation execute their first NBA All Star Weekend event in New Orleans, the Alt Star Party. After much success with the inaugural event, they’re doubling down with their All Star Weekend presence in New York City […]

The First Ever Brewdown Pop-Up Recap

A few months ago, GYK Antler hosted the first Brewdown Pop-Up, a collaboration that pairs brands and craft breweries together for unique one-off projects. For the inaugural project we featured Harpoon Brewery and Ball and Buck (an apparel retail brand), two Boston companies that are innovative leaders in their respective fields. At the launch party […]

#TeammateTakeover Takes Tasty Turn

I just finished the Home Grown Food Challenge, an entire month of only eating  foods that I’ve grown, harvested or preserved from my garden, and to quote the Fab 4 (in past tense)… “I got by with a little help from my friends.” This was the 5th year in a row that I’ve done this, […]

Why I Take the Home Grown Food Challenge

At GYK Antler, every employee is encouraged to pursue their passions, and when relevant, to share these passions with their fellow co-workers in a fun, engaging and inspirational manner. My passion is growing food. I strategize on how to do it, plan for it in advance and devote many hours on nights and weekends towards […]