Former Pro Luke Bonner Breaks Down Pop Vs. Jock

Balling Against Celebs, Watching an Indie Rock Supergroup, & Making Alanis Morissette Proud  (From Complex) Pop Vs. Jock is a charity basketball game hosted by Arcade Fire during the Pop Montreal Music festival. For the game, Team Pop (which is made up of musicians, celebrities, and a few former pro basketball players) takes on Team […]

4 Reasons to Attend Grouphigh’s Outreach Marketing Summit

I’m thrilled to be presenting at Grouphigh’s Outreach Marketing Summit on Tuesday, September 23. This is an all day online conference from 9am – 6pm that you can tune into at your leisure and choose which presentation you’d like, in order to gain insight into all things influencer, content and social media marketing. Did I […]

What Could Your Brand Learn from Arcade Fire?

  Last week, Arcade Fire’s Reflektor tour made a stop in Mansfield, MA. After playing some pick up hoops with Arcade Fire front man Win Butler at Wheaton College, my wife and I had the privilege of taking the stage in oversized paper mache masks as Arcade Fire impostors (The Reflektors) to kick off the headlining set. […]

Announcing the First Brewdown Pop-Up

                              Craft beer is a passion of ours. As is bringing together brands for unique collaborations. So, launching a project that celebrates the local craft beer scene through unique brand collaborations was a no-brainer. And, on that note, we’re excited to announce our first […]

Young Women in Digital

  Melanie Cohn is the founder of Young Women in Digital (YWD), a network of over 500 young professionals in the Boston marketing community. She’s been recognized as a BostInno 50 On Fire Finalist in Boston’s Marketing & Advertising category for launching YWD. YWD’s End of Summer Marketing & Mingling event will be taking place this […]

Rock On, New Hampshire

  It’s been a month since we were rocking out with some of our favorite bands in Portsmouth, NH as part of Rock On Foundation‘s Sneakers and Speakers Music Festival. Rock On is a New Hampshire based 501(c)3 nonprofit organization that supports community art and athletic programs. Rock On takes a different approach to fundraising […]

You Must Have a Philosophy

Pep Guardiola, the legendary soccer manager who has led Barcelona to countless titles, is currently touring the US with German giants Bayern Munich and had an interesting quote about the results of this year’s World Cup: “The most important thing, Germany won because in the last period, they tried to discover and maintain a philosophy […]

We Are The Champions

  There are only so many paths to becoming an NBA player. Most NBA players are identified as blue chip athletes by middle school, go on to play college ball for a year or two, and then enter the draft. Others might spend some time playing overseas or in the NBA Developmental League before receiving […]

Record Store Day: Music Fuels Our Creativity

Today is Record Store Day, and we’re fully aware that music fuels our creativity here at GYK Antler. So, we encourage you to get out there and support the artists and the music industry. You can locate participating stores near you by visiting the official Record Store Day website. There are all sorts of exclusive […]

NBA Alt-Star Party

For the past few years, my brother, Matt Bonner (San Antonio Spurs) and I had been talking about throwing an experimental event during NBA All-Star Weekend. We’re passionate music fans, and our depth and breadth of hip hop knowledge runs deep, but we’re also really into the indie/alternative music scene. So, we decided to launch […]