Employee Spotlight: Brian Costello

            Brian Costello Chief Digital Officer Brian is an entrepreneur, digital marketer, and digital media thought-leader with more than 20 years progressive experience working in a diverse set of companies. Brian was co-founder and Director, Strategy of the award-winning digital agency The Barbarian Group. Hailed as one of the most groundbreaking […]

Rock On at NBA All Star Weekend

Helping Rock On Foundation make some noise during All Star Weekend in NYC Last year, we helped Rock On Foundation execute their first NBA All Star Weekend event in New Orleans, the Alt Star Party. After much success with the inaugural event, they’re doubling down with their All Star Weekend presence in New York City […]

The First Ever Brewdown Pop-Up Recap

A few months ago, GYK Antler hosted the first Brewdown Pop-Up, a collaboration that pairs brands and craft breweries together for unique one-off projects. For the inaugural project we featured Harpoon Brewery and Ball and Buck (an apparel retail brand), two Boston companies that are innovative leaders in their respective fields. At the launch party […]

#TeammateTakeover Takes Tasty Turn

I just finished the Home Grown Food Challenge, an entire month of only eating  foods that I’ve grown, harvested or preserved from my garden, and to quote the Fab 4 (in past tense)… “I got by with a little help from my friends.” This was the 5th year in a row that I’ve done this, […]

Why I Take the Home Grown Food Challenge

At GYK Antler, every employee is encouraged to pursue their passions, and when relevant, to share these passions with their fellow co-workers in a fun, engaging and inspirational manner. My passion is growing food. I strategize on how to do it, plan for it in advance and devote many hours on nights and weekends towards […]

Former Pro Luke Bonner Breaks Down Pop Vs. Jock

Balling Against Celebs, Watching an Indie Rock Supergroup, & Making Alanis Morissette Proud  (From Complex) Pop Vs. Jock is a charity basketball game hosted by Arcade Fire during the Pop Montreal Music festival. For the game, Team Pop (which is made up of musicians, celebrities, and a few former pro basketball players) takes on Team […]

4 Reasons to Attend Grouphigh’s Outreach Marketing Summit

I’m thrilled to be presenting at Grouphigh’s Outreach Marketing Summit on Tuesday, September 23. This is an all day online conference from 9am – 6pm that you can tune into at your leisure and choose which presentation you’d like, in order to gain insight into all things influencer, content and social media marketing. Did I […]

What Could Your Brand Learn from Arcade Fire?

  Last week, Arcade Fire’s Reflektor tour made a stop in Mansfield, MA. After playing some pick up hoops with Arcade Fire front man Win Butler at Wheaton College, my wife and I had the privilege of taking the stage in oversized paper mache masks as Arcade Fire impostors (The Reflektors) to kick off the headlining set. […]

Announcing the First Brewdown Pop-Up

                              Craft beer is a passion of ours. As is bringing together brands for unique collaborations. So, launching a project that celebrates the local craft beer scene through unique brand collaborations was a no-brainer. And, on that note, we’re excited to announce our first […]

Young Women in Digital

  Melanie Cohn is the founder of Young Women in Digital (YWD), a network of over 500 young professionals in the Boston marketing community. She’s been recognized as a BostInno 50 On Fire Finalist in Boston’s Marketing & Advertising category for launching YWD. YWD’s End of Summer Marketing & Mingling event will be taking place this […]