Work Hard, Play Hard: 4 Festive Agency-Inspired Holiday Cocktails

What. A. Year. So many marketing trends, so many historic, potentially news-jacking-worthy possibilities to contend with. As 2016 comes to a close, and we look back on another year of creativity, accomplishments and teamwork, we can’t help but feel festive over here in “the Orchard”—our Indian Orchard, Massachusetts-based content studio. So naturally, we got to […]

Cover Stories: Our “Secret” Passion Project

They say you can’t judge a book by its cover. That’s pretty sound advice when it comes to most things. But like we recently told a class of local New Hampshire fifth graders, when you’re talking about actual books… sometimes appearances are all you have to go on. Here’s how it all went down.   […]

The Fourth Annual Lady Project Summit

On Saturday, March 12, I attended the fourth annual Lady Project Summit in Providence, Rhode Island, where whip smart women from all over New England gathered to empower and educate each other through a range of workshops, panels, networking opportunities and keynotes. I attended several workshops including: “Embrace Your Weird: From Anxiety to Authenticity,” “Demystifying […]

Passion Projects: Finding Purpose Through Repurposing

  Said the pessimist to the optimist…   Innovation in marketing leads to cannibalism. That’s not too hard to believe, is it?   Here’s how it starts: as creatives in advertising we all have a deep, enduring desire to create amazing narratives, stunning visuals and unforgettable experiences—like, for example, virtual pop-up shops that only “exist” […]

Meet Jon Gaffney

@gopro self portrait of my "this water is wicked cold!" face whilst floating around in 45 deg water with @specialopz on the Sonoma Coast. How I managed to squeeze into his size Medium 6mm suit is still a mystery… #makeportraits A photo posted by Jon Gaffney (@thevanman) on Apr 27, 2015 at 12:45pm PDT   […]

Finding Success On and Off the Court, the Journey of Luke Bonner

  By: Adam White (From Front Office Sports)   Front Office Sports is proud to have sat down with Luke Bonner, Brand and Marketing Executive for GYK Antler and Co-Founder of College Athletes Players Association. Growing up in a house with two other basketball playing siblings the pick up games were quite spirited and according […]

Employee Spotlight: Brian Costello

            Brian Costello Chief Digital Officer Brian is an entrepreneur, digital marketer, and digital media thought-leader with more than 20 years progressive experience working in a diverse set of companies. Brian was co-founder and Director, Strategy of the award-winning digital agency The Barbarian Group. Hailed as one of the most groundbreaking […]

Rock On at NBA All Star Weekend

Helping Rock On Foundation make some noise during All Star Weekend in NYC Last year, we helped Rock On Foundation execute their first NBA All Star Weekend event in New Orleans, the Alt Star Party. After much success with the inaugural event, they’re doubling down with their All Star Weekend presence in New York City […]

The First Ever Brewdown Pop-Up Recap

A few months ago, GYK Antler hosted the first Brewdown Pop-Up, a collaboration that pairs brands and craft breweries together for unique one-off projects. For the inaugural project we featured Harpoon Brewery and Ball and Buck (an apparel retail brand), two Boston companies that are innovative leaders in their respective fields. At the launch party […]

#TeammateTakeover Takes Tasty Turn

I just finished the Home Grown Food Challenge, an entire month of only eating  foods that I’ve grown, harvested or preserved from my garden, and to quote the Fab 4 (in past tense)… “I got by with a little help from my friends.” This was the 5th year in a row that I’ve done this, […]