Last Minute Gift Guide for the Marketer in Your Life

  The agency environment is like no other. It brings together all sorts of talent and personalities from creative to project management. But with such a diverse group of interests, it can make shopping for that secret santa, yankee swap, friend or family member tricky. Whatever your agency’s holiday gift-giving culture, here’s a by-department guide […]

Cover Stories: Our “Secret” Passion Project

They say you can’t judge a book by its cover. That’s pretty sound advice when it comes to most things. But like we recently told a class of local New Hampshire fifth graders, when you’re talking about actual books… sometimes appearances are all you have to go on. Here’s how it all went down.   […]

Band/Brand Collaboration: Tivoli Audio + Boston Music Awards

  THUNDERS & WATT believes that music can provide a unique connection for brands in ways that other points of activation cannot. The bottom line is that music enhances everything. Think about it, if you’re in a great mood and walking to the club and Michael Jackson’s “Billie Jean” comes up on your playlist, you […]

The Ultimate Outdoor Retailer Trade Show Survival Guide

In my last post, I mentioned the dichotomy that is attending the Outdoor Retailer Trade Show (OR). It’s an intense 3 or 4 days depending on how aggressive you’re feeling. With over 50,000 attendees and thousands of exhibitors, it’s easy to get overwhelmed. This weekend will be my third time attending OR and I’d like […]

Harnessing Your Customer’s Inner Fan

  Whether we realize it or not, we’re all fans of something. Fandom is an essential part of our identities and a key ingredient to our everyday social interactions. One of the best ways to get to know someone is to learn about their favorite things—sports teams, bands, restaurants, movies, places to visit, etc.   […]

How To Rescue A Struggling Advocacy Program

A well-run advocacy program has the incredible ability to align your customers’ objectives with your own. Your success is their success, and vice versa. When the community excels, every member reaps the benefits. It’s a lofty goal, but the corporate landscape is littered with companies who are fantastic at this. Great successes like Salesforce.com and Splunk are […]

A Time of Unbound Potential

    As planners and strategists, we live in a time of unbound potential, seemingly infinite streams of big data to inform our efforts. Smarter technologies to collect and synthesize the disparate and unfathomable intelligence at-large, providing a structured and actionable output to enlighten our thinking. These days, we are provided innumerable tools to test […]

Why The Advocamp Conference Proved Advocate Marketing Can’t Be Ignored

  When Influitive’s VP of Marketing Jim Williams called me a few months ago to say that the company was going to be putting on the world’s first conference focused on Advocate Marketing, my first thought was, “We’ve arrived!”   I’ve been part of the momentum around Advocate Marketing since it first emerged as a category, which wasn’t […]

The Draft: Boost your brand with a punch to the nuts?

  The Draft explores the ever evolving landscape of the sports world. We’ll keep you informed on the highlights (and even the pitfalls) of the sports industry and analyze what’s going on at the collegiate and professional levels. And, of course, we’ll also take a look at what individual athletes are up to–since they’re not […]

The Draft: Sick Burns of Super Bowl XLIX

  The Draft explores the ever evolving landscape of the sports world. We’ll keep you informed on the highlights (and even the pitfalls) of the sports industry and analyze what’s going on at the collegiate and professional levels. And, of course, we’ll also take a look at what individual athletes are up to–since they’re not […]