Four years ago, we started an ‘Exec Exchange’ program in which our president and CEO, Travis York, swaps jobs with another executive for a day. Travis has previously switched roles with Matt Bonner (power forward for the San Antonio Spurs), Jeremy Hitchcock (CEO of Dyn Inc. the world-leader in Internet Infrastructure-as-a-Service), and Mark Bollman (President and Founder of Ball and Buck a leading Boston-based fashion company).
This Thursday, October 13, Travis will be switching with New Hampshire Institute of Art President and CEO Kent Devereaux. While Devereaux ‘runs’ our agency for the day and brings his design background and insights to management meetings, creative brainstorms and employee check-ins, Travis will be meeting with key leadership, departmental staffs and students at NHIA, soaking up their artistic energy in the process.
By chatting with NHIA students about the constant creativity flowing through GYK Antler’s walls, Travis hopes to challenge and inspire this next creative generation to continue utilizing their artistic talents as they move into the next phase of their lives and begin their careers.
We caught up with Kent Devereaux to ask him a few questions in advance of the program:
What are you most looking forward to about your day as GYK Antler’s CEO?
The opportunity to learn about GYK Antler’s business. When I worked in television and new media back in the early 90s, I had the opportunity to work in advertising a little. I’m curious how much the business has changed and how much it has stayed the same. I’m expecting to be surprised.
What is the biggest marketing challenge NHIA faces? Do you think this experience could help bring some new perspective towards how you approach marketing?
NHIA’s biggest marketing challenge is just getting known outside of New England. How to do that effectively without burning through a lot of cash that needs to go to financial aid and scholarships before going to advertising. That’s the challenge.
GYK Antler and NHIA are both creative organizations. What impact does a thriving creative community have on shaping a city?
We are absolutely dependent upon one another. Without a thriving local creative economy neither of us can survive. We need to attract talented, passionate, creative young people to Manchester if we’re going to continue to create the type of community that our students enjoy. Likewise, GYK Antler needs to recruit the best young creative talent. We both have a stake in seeing Manchester thrive.
Any words of advice for Travis for his day at NHIA?
People often think of higher education today as a staid, static world. However, if you are going to survive in today’s higher education economy you have to be open to change and trying new things. I think Travis may be surprised at the challenges all small colleges face today and how we’re not that different from many mid-sized businesses.
Follow #ExecExchange2016 for real time updates on Travis and Kent’s day, and follow @NHIArt and @GYKAntler.