Griffin York & Krause Wins AOR Contract with Dartmouth-Hitchcock

MANCHESTER, NH – Griffin York & Krause (GY&K), the region’s leading marketing innovation company, today announced an agreement with New Hampshire’s preeminent academic health system Dartmouth-Hitchcock, based in Lebanon, to become its agency of record. Dartmouth-Hitchcock is a national leader in academic medicine particularly in evidence-based and patient-centered health care, medical research, and health care policy reform. Dartmouth-Hitchcock is committed to delivering the highest quality and most cost efficient care to communities throughout northern New England and setting standards for the nation.

“Dartmouth-Hitchcock has done a terrific job of providing exceptional care to the communities it serves while becoming a leader in medicine and research nationally and internationally,” said Travis York, President of GY&K. “We are excited to partner with their team to position, package and promote the brand while helping them engage with the community to create the healthiest population possible.”

The collaboration will include strategy and planning, branding and design, media planning and buying, editorial services and digital marketing, touching many of GY&Ks subject matter experts. The first major initiative will be an integrated marketing campaign about Dartmouth-Hitchcock’s depth and breadth of services to launch in the fall.

“GY&K captured our attention with a unique perspective on our brand and ability to assist us across all areas of the marketing spectrum,” said Deanna Howard, Vice President of Regional Development at Dartmouth-Hitchcock. Dartmouth-Hitchcock has evolved tremendously over recent years. It was critical for us to find a marketing partner who could effectively demonstrate our value and key differentiators to the communities we serve.”

In addition to primary and specialty care services at local community group practices, Dartmouth-Hitchcock patients have access to experts in almost every area of medicine, as well as world-class research at Dartmouth Medical School and nationally recognized centers such as Dartmouth-Hitchcock Norris Cotton Cancer Center and Children’s Hospital at Dartmouth-Hitchcock. With a focus on achieving the healthiest population possible, Dartmouth-Hitchcock is leading the transformation of health care in partnership with DMS, The Dartmouth Institute for Health Policy & Clinical Practice, and Dartmouth College’s business, engineering, and undergraduate faculties.

Dartmouth-Hitchcock will be in good company on GY&K’s continuously growing roster of leading healthcare organizations and healthcare providers along with numerous consumer, technology and financial services organizations.

“We pride ourselves on providing world-class marketing solutions from where we want to live – right here in New Hampshire,” York added. “It’s an honor to have the opportunity to represent an organization so committed to improving the health and wellness of our families, friends, colleagues and community.”

About Griffin York & Krause: Headquartered at the historic Amoskeag schoolhouse in Manchester, NH, GY&K is a marketing innovation company that offers services, technology & tools and licensed properties to drive sales for companies in a wide range of vertical industries. GY&K has been at the forefront of creativity and strategic thinking for over 35 years.  Clients benefit from a wide range of integrated and complementary services including strategy and planning, design and branding, editorial services, digital, public relations, media planning and buying, multimedia as well as data and analytics.  GY&K currently works with Bauer Hockey, Ken’s Foods, Moxie, the New Hampshire and Tri-State Lottery Commissions, Sweet Baby Ray’s, PeoplesBank, among others. For additional information, please visit http://gykantler.com.

About Dartmouth-Hitchcock: Dartmouth-Hitchcock is a national leader in academic medicine particularly in evidence-based and patient-centered health care, medical research, and health care policy reform. The system includes hundreds of physicians, specialists, and other providers who work together at different locations to meet the health care needs of more than 1.5 million patients in northern New England. Dartmouth-Hitchcock patients have access to specialists in almost every area of medicine in addition to primary care services at local community practices as well as world-class research at Dartmouth Medical School (DMS). With a focus on achieving the healthiest population possible, Dartmouth-Hitchcock is also leading the transformation of health care in partnership with DMS, The Dartmouth Institute for Health Policy & Clinical Practice, and Dartmouth College’s business, engineering, and undergraduate faculties. From modest origins as a rural, regional medical college to national stature as a leading academic health care system, Dartmouth-Hitchcock is well aligned with the demands on medicine now and for the foreseeable future.