San Antonio Spur Matt Bonner and GY&K Marketing President Travis York to swap jobs as part of the #ExecExchange
MANCHESTER, NH – GY&K Marketing, a leading full-service, mid-sized independent marketing innovation company announced that San Antonio Spur, Matt Bonner, will be participating in the next Exec Exchange on Tuesday, September 3, 2013. Exec Exchange is a program created by GY&K to gain fresh perspective by having their President, Travis York, switch jobs with an external company’s executive leader for a day.
As such, Matt Bonner will be running GY&K as the President of the company for the entire day. He will be offering his own insight by participating in management meetings, creative brainstorms, and employee check-ins.
“I’m wicked excited about this unique opportunity,” Bonner said. “Players often try to avoid thinking about life after basketball, but I’m looking forward to getting a taste of the real world in a safe environment. I think it’s going to be a lot of fun, and I can’t wait to see my name on the side of the building.”
Alternatively, Travis York will experience a day in the life of an off-season NBA player. Amongst other tasks, Travis will be required to attempt Matt’s off-season training.
“Matt recently sent me the workout schedule, and it is a little bit intimidating,” York said. “However, I’m most curious to experience the other subtleties of off season NBA life, such as speaking with Matt’s agent, signing autographs, and receiving unlimited complimentary sandwiches.”
Tuesday’s Exec Exchange will be the third installment of the program. Travis York has previously switched roles with Jeremy Hitchcock, CEO of Dyn Inc. the world-leader in Internet Infrastructure-as-a-Service, and Mark Bollman, President and Founder of Ball and Buck a leading Boston based fashion company.
For real time updates throughout the day, follow along with the hashtag #ExecExchange and submit your own questions and comments.
Check out the video below to see what Matt thinks his day as an executive will be like:
For a full itinerary for Matt and Travis and to schedule interviews please contact firstname.lastname@example.org.
Press received prior to press release:
About GY&K Marketing
GY&K is a full service, mid-size and independent marketing innovation company with 65+ employees headquartered in Manchester, NH, with additional offices in Boston, MA and Los Angeles, CA. GY&K offers marketing services, technology & tools, and licensed properties to drive sales for companies in a wide range of vertical industries. GY&K’s integrated team works synergistically in the areas of strategy & planning, branding & design, editorial services, digital, earned media/social media, paid media planning & buying, experiential, multimedia, and data & analytics. GY&K currently works with Bauer Hockey, Eastern Connecticut Health Network, Moxie, the New Hampshire and Tri-State Lottery Commissions, Sweet Baby Ray’s, and PeoplesBank, among others. For additional information, please visit http://www.gykmarketing.com.