GY&K Marketing is pleased to announce the launch of its newest feature, Track Wars. GY&K employee, Luke Bonner, created Track Wars as an interactive way to spice up the office music scene and develop an online community of listeners and contributors.
“I’m reaching out to an array of interesting personalities to contribute playlists to the site, then pitting them head-to-head,” said Luke Bonner. “So, one week it could be a professional athlete facing a small business owner, and the next maybe a politician facing a touring musician. I think it will make for an exciting competition.”
In an era where fandom and viewership extends beyond simply watching an athlete in a game or listening to an artist’s album, Track Wars provides an interactive way to reveal another layer of the personalities of its participants. Contributors have complete creative control over their playlists. Each week, two dueling playlists are posted. Whichever playlist receives the most votes, wins. The winner then stays on to compete against a new challenger in the following week.
The first week’s match-up features Matt Bonner (San Antonio Spurs) against Gary Clark Jr. (musician). To enjoy the playlists and cast your vote, visit http://trackwars.tumblr.com.
About The Contestants
Originally from Concord, NH, Matt Bonner is currently in his ninth NBA season as a member of the San Antonio Spurs. Nicknamed the “Red Rocket,” Matt is known as one of the most accurate three-point shooters in the league. He was a member of the 2007 World Champion San Antonio Spurs team. He played his college basketball at the University of Florida, and was the valedictorian of Concord High School’s class of 1999.
Gary Clark Jr. is a guitarist/musician/actor born and raised out of Austin, TX. Weaned on John Lee Hooker, Lightnin Hopkins, and T-Bone Walker, Clark fuses his deep blues influence with a love of classic hip-hop and contemporary soul. The virtuosity Clark displays, and the tone he rings from his cherry-red Epiphone Casino guitar, put most modern rock shredders to shame. He has collaborated with the likes of Nas, Alicia Keys, The Roots, The Rolling Stones, and Eric Clapton. In 2012, Clark was awarded SPIN Magazine’s Golden Corndog award for performing in more major North American Music Festivals throughout the year than any other musician on the planet. Warner Bros. released his debut album “Blak and Blu” on October 22, 2012.
About Luke Bonner
Luke Bonner is the younger brother of San Antonio Spur Matt Bonner. He played college basketball at West Virginia University and the University of Massachusetts Amherst. After finishing his college career and earning his masters in sport management from the Isenberg School of Management, Luke played professionally in Europe and in the NBA-Developmental League. He is currently in his first year of retirement from basketball and working as the marketing coordinator for Griffin York & Krause, a marketing innovation company based in Manchester, NH. He is also a cofounder of the Rock On Foundation, along with his brother Matt. The Rock On Foundation sets out to encourage people to rock the things they love—whether that’s sports, arts, or academics. Rock On Foundation works to generate new opportunities for people to reach their full potential.