It’s that time of month again where everyone will be saying their “I love you’s,” while exchanging chocolates and flowers. Yup, Valentine’s Day. In light of the holiday of love we decided to share with you the 5 TedTalks we love for marketers.
Watch them at work, with your loved ones or by yourself with a pint of Ben and Jerry’s Bridget Jones style. Whoever you watch these with, you will sure to walk away a little more inspired to be a marketer.
5 TedTalks We Love
1. Simon Sinek: How Great Leaders Inspire Action
This is one of the greatest and most influential TEDTalks for anyone in business today, especially marketers. We even use this talk in our pitches and presentations, that’s how important it is to us here at Explorics.
This talk is all about the power of WHY. Why do you do what you do? Why do customers buy from you? And the answer has to do with the ability to communicate what you believe in to your audience. If you stand by your belief you will differentiate yourself from a crowd of competitors and gain a loyal following of customers advocates, even if you are in the B2B space.
2. Seth Godin: How to Get Your Ideas to Spread
You can have a million ideas, but only need one to make a difference. And to be remarkable, Seth Godin would argue.
In this TEDTalk, Godin touches upon the fact that when it comes to getting people’s attention, in a world where there are just too many options, the bad or bizarre ideas are more successful than the boring ideas. We are living in an age where ideas spread rapidly by anyone on anything. This is what is changing the way we market ourselves to customers and clients. Successful marketing today identifies the people who care, who are listening to you and what you have to say.
3. Sheena Iyengar: How to Make Choosing Easier
Do you know how many choices you make in one day?
Consumers are faced with, no bombarded with over 70 different choices a day on average. In this talk Iyengar discusses the fact that the choices you make affects your purchases, your work, your business, and your financial habits. She helps companies with what she calls the “choice overload problem” by making the choices easier from customers through the 4 Cs: cutting down the choices offered, concretization, categorization and conditioning for complexity.
4. Renny Gleeson: 404, the Story of Page Not Found
We all make mistakes, the challenge is learning from them.
Gleeson emphasizes the point that mistakes are inevitable. Mistakes in business are made everyday but what if we were to change our negative perspective on mistakes? He says we need to start seeing mistakes as opportunity. So many great inventions like the Post-It note and penicillin were just mistakes, flukes that weren’t seen as much. The way we create mistakes and learn from them actually make businesses, not break them.
5. Joseph Pine: What Consumers Want
Sometimes customers might describe your business as phony, and they are probably right because in a world of sophisticated counterfeits people are actually seeing the world in terms of fake or real.
Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because it doesn’t exist. In this talk he explores the few experiences that may be artificial but make millions anyway. Pine explores what authenticity really mean for businesses and how companies can approach it thoughtfully in order to fulfill consumer’s desires for the real deal.