Three years ago, we had a crazy idea while brainstorming fundraising ideas for the Rock On Foundation…
Let’s throw an indie rock extravaganza at NBA All-Star Weekend.
Crazy? Maybe. Crazy fun? Totally.
We went for it, and the Alt-Star Party was born.
Year one of the event, headlined by a reunion performance from The Walkmen, we sold out One Eyed Jacks in New Orleans.
Year two with The Hold Steady at the Bowery Ballroom in New York City, we sold out in less than 5 minutes.
Year three? You guessed it: sold out the first day tickets went on sale. This event has become a stand out amongst the craziness of NBA All-Star Weekend and has become a substantial fundraiser for Rock On.
As an agency, the Rock On Foundation aligns well with our own values, so it’s been a natural organization to help incubate. Rock On has become our charity of choice pretty quickly, as a logical fit for us to focus our philanthropic efforts. And the Alt-Star Party has become not only a chance for us to give back, but a chance for us to bring our passions together and put our marketing and creative chops to work on an exciting music x sports mashup.
Honestly, this year might have been the craziest yet. It all went down in Toronto at Lee’s Palace with Girl Talk, BADBADNOTGOOD, The Starters, Brendan Canning (Broken Social Scene) and a pre-show VIP ping-pong tournament. It was unreal. We’ll let the photos tell the story.
MORE PRETTY PICTURES:
Basically, you’re not going to want to miss out on this event next year in Charlotte. And, if All-Star Weekend isn’t your cup of tea, we’re frequently on the road participating in marketing antics like this: 1BAND1BRAND Live, BrewDown (details for next one coming soon!), SXSW, Natural Products Expo West, MIT Sloan Sports Analytics Conference, etc.
See you somewhere along the journey?