How natural brands can take back their message

  This OpEd was recently published by Michael Wachs in Food & Drink Magazine   Authenticity: a word that is thrown around among marketers so often and in so many different ways that it should have gone out of style by now. So why hasn’t it? In a world where consumers put little to no […]

Three Key Takeaways from the TechWomen | TechGirls Luncheon

TechWomen|TechGirls is a forum focused on building a strong community of women enthusiastic about technology and supporting efforts for young women to explore STEM careers. Launched only two years ago, this community of women has become an integral part of the New Hampshire High Tech Council’s outreach and engagement activities. One of the goals of […]

Photo Shoot Fresh: Express Yourself Through Food

  Younger consumers are spending more and more money on “Insta-worthy” meals at the hottest, chic brunch spots (or on fancy “coffee cones“) than on designer bags and shoes, so what does this mean for brands in the category? Food & Drink Magazine recently published an article titled Food: The New Luxury on the subject. […]

Back on the Trail: Four Trends From The Outdoor Retailer Winter Show 2017

  A few weeks back, I attended the annual Outdoor Retailer Winter Show in Salt Lake City. It’s an intense show, and for first time attendees it can often be overwhelming. Hosted by the Salt Palace Convention Center the show attracts roughly 1,500 exhibitors and 60,000 attendees, with the summer iteration being even larger. I […]

Why This CEO Lets Other Execs Do His Job For A Day

  By Stephanie Vozza (Fast Company)   A fresh perspective can be a valuable tool for taking a business to the next level, and one New Hampshire business leader has an unusual way of finding it. In 2012, Travis York, CEO of the marketing agency GYK Antler, created an “exec exchange” program that involved swapping […]

Packaging Round Table: Beer

The GYK Antler Packaging Round Table is a recurring gathering where different GYK Antler team members discuss what’s standing out on store shelves. For each session, a product category is selected, and attendees bring their favorite product within that category based solely on the branding and packaging. Most recently, we focused on beer.     […]

Last Minute Gift Guide for the Marketer in Your Life

  The agency environment is like no other. It brings together all sorts of talent and personalities from creative to project management. But with such a diverse group of interests, it can make shopping for that secret santa, yankee swap, friend or family member tricky. Whatever your agency’s holiday gift-giving culture, here’s a by-department guide […]

Work Hard, Play Hard: 4 Festive Agency-Inspired Holiday Cocktails

What. A. Year. So many marketing trends, so many historic, potentially news-jacking-worthy possibilities to contend with. As 2016 comes to a close, and we look back on another year of creativity, accomplishments and teamwork, we can’t help but feel festive over here in “the Orchard”—our Indian Orchard, Massachusetts-based content studio. So naturally, we got to […]

Content Marketing: Time to Hone in.

  Last week, we had the pleasure of attending CMI’s Content Marketing Master Class, taught by industry vets, Joe Pulizzi and Robert Rose.   The session was loaded with great examples of effective content strategies, many of which validated our own approach to content marketing. It was reassuring to see that many brands who viewed […]

Independent Influence: The Double Life of GYK Antler’s Luke Garro

  By Kyle O’Brien (The Drum)   There’s a thing in the entertainment industry that everyone wants to be something else. Musicians want to act. Actors want to sing or direct. It’s the kinetic creative energy that fuels their dualities — and those “other lives” they want to lead. But what about a double life? […]