The tourism industry took some major hits in 2020 and with the 2021 summer tourism season approaching, VisitNH knew they needed a new approach to build back momentum as COVID-19 restrictions began to lift. We took on the challenge and found that 62% of travelers were picking road trips over air travel this summer. That insight was the inspiration for the summer campaign, which aimed to show those road-tripping travelers the wide array of things to do and see in New Hampshire. The fully integrated campaign included multiple content and influencer partnerships, TV, high-impact OOH, social media and more.
Campaign US published a feature story highlighting the campaign, including the recently released ‘Sea to Sky’ short film. Check it out here.