Recently, we launched ECHN’s new image campaign revolving around the concept of “Caring Never Changes.” While the landscape of healthcare is always changing, ECHN wants their patients and community to understand that the care they provide will always remain the same. Through this concept, our goal was to tell this story visually through human relationships – in this case, the relationship between father and daughter as they grow older.
We leveraged print, online/mobile, SEM, OOH and TV for this campaign. We also did (and will most likely continue to do) a series of advertorials and direct mailers to keep the community informed of ECHN happenings.
This campaign introduces a new look and feel for ECHN – pulling away from what we’ve typically done in the past. We’re really looking forward to seeing how this campaign resonates throughout the community, especially while ECHN continues to make advancements in the health care industry.
Kelsey Benjamin is an Account Coordinator at GY&K Marketing. Connect with her @KelseyBenjamin