Cedar's
Hommus.
The
Problem.
In the hummus market there’s Sabra, and then there’s everyone else.
Started 40 years ago in a sunlit kitchen in Lebanon, Cedar’s needed a way to convince consumers to consider their authentic hommus (spelled with the traditional “o”) over the category leader.
The
Idea.
Know Better Hommus.
Thanks to Sabra’s dominance, we didn’t need to convince people to try hommus. We just needed to convince them to try a better hommus.
Problem
Solved.
  • 10% increase in sales, cementing Cedar’s as the #2 hommus in the country.
  • Established Cedar’s as a superior hommus product by leveraging it’s unique hand-crafted attributes and old world story.
  • In 2018 alone the brand earned 2.5 million video views, 40 million impressions, and over 215,000 unique website visitors.
About
As a creative-first culture, we believe creativity is the ultimate brand and business advantage. Our entrepreneurial spirit drives us to be bold problem solvers in everything we do — from "capital-C" ideas and strategic business solutions to "little-C" creativity that pushes our craft and execution.
See How We Do It
Work
Jobs
If you'd like to join our talented team of creative entrepreneurs, send your resume to careers@gykantler.com or reach out to our Head of Talent, Tina, on LinkedIn.
See Who Else We Are
Latest
The latest news, press and perspectives coming out of GYK.
See All Posts
Contact