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David vs Goliath

In the world of hummus, there are hundreds of Davids and only one Goliath: Sabra, backed by the deep pockets and power of PepsiCo. Finding a way for family brand Cedar’s Hommus — founded 40+ years ago in Lebanon and spelled with the traditional “o” — to stand out was no small task, but one we were thrilled to take on.

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"Cedar's Story"
"Chickpea Journey"
"We've Topped Ourselves"
"Mushroom Risotto" Recipe Video
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As a creative-first culture, we believe creativity is the ultimate brand and business advantage. Our entrepreneurial spirit drives us to be bold problem solvers in everything we do — from "capital-C" ideas and strategic business solutions to "little-C" creativity that pushes our craft and execution.
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