Lila
Canned Wines
The
Problem.
90+ Cellars wanted a way to showcase their new line of canned wines ahead of summer and take the position of a spirited, energetic, and youthful brand—but with a limited budget and little product awareness to speak of.
The
Idea.
Show off the straw.
Our research revealed that our target audience were heavy social media users who loved to drink canned wine with a straw.
So with a lean, mean team we built our own set and shot intricate stop-motion videos to create straw-centered social content that delivered on time, and on budget.
Problem
Solved.
  • A combined reach of over 219,000 on Facebook and Instagram.
  • More than 63,000 video views ahead of the busy summer season.
  • 433 photos captured in under 12 hours by 4 very dedicated crew members who brought the videos to life.
About
As a creative-first culture, we believe creativity is the ultimate brand and business advantage. Our entrepreneurial spirit drives us to be bold problem solvers in everything we do — from "capital-C" ideas and strategic business solutions to "little-C" creativity that pushes our craft and execution.
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Work
Jobs
If you'd like to join our talented team of creative entrepreneurs, send your resume to careers@gykantler.com or reach out to our Head of Talent, Tina, on LinkedIn.
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