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Activating a pop culture trend

Sweet stories of high school students asking each other to prom are nothing new, but the creative lengths to which Gen Zers will go to get a “yes” in recent years have sparked a new cultural phenomenon: The Promposal. As more and more evidence of these elaborate Promposals popped up online, the team at Dunkin’ noticed that more than a few included their products — and they wanted in.

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Creative Work
Boston Children's Promposal Recap Video
"Promposal Box"
"Promposal Disco Ball"
Social Imagery
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