Sweet Baby Ray's
Buff-a-Cue
The
Problem.
Sweet Baby Ray’s Original Barbecue Sauce is the #1 selling BBQ sauce in the country, but they needed a way to encourage their fans to branch out and consider their extended portfolio of wing sauces and marinades.
The
Idea.
Two is better than one.
As the second busiest sauce-selling season of the year, we used winter and the Super Bowl as an opportunity to tie their best-selling product, Original Barbecue Sauce, to their fastest growing product, Buffalo Wing Sauce.
Problem
Solved.
  • 33.8 million campaign impressions.
  • More than 4.4 million video views.
  • 558,589 site visits.
  • 164,809 new email subscribers.
  • 20,367 new social followers.
About
As a creative-first culture, we believe creativity is the ultimate brand and business advantage. Our entrepreneurial spirit drives us to be bold problem solvers in everything we do — from "capital-C" ideas and strategic business solutions to "little-C" creativity that pushes our craft and execution.
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If you'd like to join our talented team of creative entrepreneurs, send your resume to careers@gykantler.com or reach out to our Head of Talent, Tina, on LinkedIn.
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