Sweet Baby Ray's
Buff-a-Cue
The
Problem.
Sweet Baby Ray’s Original Barbecue Sauce is the #1 selling BBQ sauce in the country, but they needed a way to encourage their fans to branch out and consider their extended portfolio of wing sauces and marinades.
The
Idea.
Two is better than one.
As the second busiest sauce-selling season of the year, we used winter and the Super Bowl as an opportunity to tie their best-selling product, Original Barbecue Sauce, to their fastest growing product, Buffalo Wing Sauce.
Problem
Solved.
  • 33.8 million campaign impressions.
  • More than 4.4 million video views.
  • 558,589 site visits.
  • 164,809 new email subscribers.
  • 20,367 new social followers.
About.
As a fiercely independent modern marketing agency, Live Free or Die is more than just a motto.
It’s the philosophy we bring to every brand partnership, every project, and every problem we need to solve.
Because when you’re free to innovate, evolve, and create, death is never even an option.
See How We Do It
Work.
People.
We're Creative Entrepreneurs
The kind of people
who don’t just march
to the beat of a
different drum, but make
the drum themselves.
See Who Else We Are
News.
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