YORK
Atheltics Mfg.
The
Problem.
Facing the ultra-competitive landscape of performance and streetwear apparel, up-and-comer York Athletics needed to make sure their messaging was getting the maximum return on every dollar spent in order to reach their monthly revenue goals.
The
Idea.
Cast a wider net.
We knew we couldn’t keep fishing in the same pond over and over again and expecting new results, so we moved to a much bigger pond.
By identifying new qualified targets and using focused media to move them down the funnel to our most effective channels, we could see the greatest return on our ad spend.
Problem
Solved.
  • With increased revenue targets, fan growth, and engagement, York Athletics not only met, but exceeded their business goals for the first half of 2019
  • A 151% year-over-year growth rate.
  • A 35% repeat customer rate
  • A 3.11% conversion rate in the first quarter of 2019
About
As a creative-first culture, we believe creativity is the ultimate brand and business advantage. Our entrepreneurial spirit drives us to be bold problem solvers in everything we do — from "capital-C" ideas and strategic business solutions to "little-C" creativity that pushes our craft and execution.
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If you'd like to join our talented team of creative entrepreneurs, send your resume to careers@gykantler.com or reach out to our Head of Talent, Tina, on LinkedIn.
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