July 25, 2019
You Can’t Have Progress Without Change — The Ad Industry is No Different
In today’s rapidly evolving landscape, it’s easy for marketers to become overwhelmed with the rising…
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June 26, 2019
Snack Bar Standouts: Six Packaging Design Elements to Keep in Mind
Americans love snacks. According to a recent Mintel report, 95 percent of U.S. adults snack…
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May 31, 2019
How to Tie OOH & Digital Planning Together
Ensuring everything is integrated has always been top-of-mind for marketers, but as new mediums continue…
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April 29, 2019
How DTC Brands are Using Social Influencers to Drive their Businesses
Influencer marketing is a strategy that’s been used by brands and marketers for decades, but…
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March 25, 2019
What the hell is a creative strategist, and why should I care?
The creative strategist role has evolved immensely over the last decade, leaving many potential employees,…
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February 28, 2019
Going Green: How Hannaford showcased their sustainability efforts
Sustainability is a hot topic in the age of the “woke” consumer. This is especially…
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February 4, 2019
5 Super Bowl Ads That Did Their Job
$5 million for 30 seconds. That’s more than $166,666 per second. And with the lowest…
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January 28, 2019
Reactive Media: Leveraging Timely Moments
Reactive media is the act of using media as a direct response to a topical…
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December 20, 2018
Fortune-Telling: 2019 Marketing Predictions
It’s the most wonderful time of the year, and we’re not talking holidays. ’Tis the…
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December 4, 2018
The D5 Process: A Tried and True Approach
Most advertising and marketing agencies have some sort of approach in place for how they…
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