April 13, 2018
Why I Joined the Family Business (Kind of…)
In 1946, my grandfather, with his extended family business partners, started a company manufacturing athletic…
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April 12, 2018
Get Your Story Straight: How to Leverage Social Stories
Piloted by Snapchat in 2013, “stories” have seen a significant increase in usage across participating…
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March 26, 2018
Creating a Robust Social Media Presence: Our Two-Step Approach
It's widely-accepted that social media is an imperative part of any marketing ecosystem, but how…
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March 13, 2018
2018 Food Trend Report: What’s hot this spring and summer?
The food landscape is constantly evolving as new trends emerge and old fads disappear. As…
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March 8, 2018
Working on an International Women’s Day Campaign: Our Perspective
When our client partner PayPal asked us to create their International Women’s Day campaign, we…
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March 2, 2018
How to Apply Generational Learnings to Improve Your Healthcare Marketing
When it comes to healthcare marketing, customization of your messaging is key. With 12+ years…
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February 16, 2018
The Perfect Storm: 5 Ways to Shake Up Your Brainstorm
We like to shake things up at GYK Antler from time to time. Sometimes that…
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February 13, 2018
New Waze to Connect With Consumers
As the world's largest community-based navigation app, Waze continues to make moves to position itself…
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February 5, 2018
The 5 Best Commercials of Super Bowl LII
There is no more hallowed territory for an ad than placement during the Super Bowl.…
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January 29, 2018
5 Keys to Building Customized Client Partnerships
Today, fostering strong client partnerships means more than just having open lines of communication, it…
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