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July 25, 2019

You Can’t Have Progress Without Change — The Ad Industry is No Different

In today’s rapidly evolving landscape, it’s easy for marketers to become overwhelmed with the rising…
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Blog
May 31, 2019

How to Tie OOH & Digital Planning Together

Ensuring everything is integrated has always been top-of-mind for marketers, but as new mediums continue…
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TrendsBlog
March 25, 2019

What the hell is a creative strategist, and why should I care?

The creative strategist role has evolved immensely over the last decade, leaving many potential employees,…
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Blog
February 28, 2019

Going Green: How Hannaford showcased their sustainability efforts

Sustainability is a hot topic in the age of the “woke” consumer. This is especially…
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Blog
February 4, 2019

5 Super Bowl Ads That Did Their Job

$5 million for 30 seconds. That’s more than $166,666 per second. And with the lowest…
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Blog
January 28, 2019

Reactive Media: Leveraging Timely Moments

Reactive media is the act of using media as a direct response to a topical…
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Blog
December 20, 2018

Fortune-Telling: 2019 Marketing Predictions

It’s the most wonderful time of the year, and we’re not talking holidays. ’Tis the…
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Blog
December 4, 2018

The D5 Process: A Tried and True Approach

Most advertising and marketing agencies have some sort of approach in place for how they…
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