Back on the Trail: Four Trends From The Outdoor Retailer Winter Show 2017

  A few weeks back, I attended the annual Outdoor Retailer Winter Show in Salt Lake City. It’s an intense show, and for first time attendees it can often be overwhelming. Hosted by the Salt Palace Convention Center the show attracts roughly 1,500 exhibitors and 60,000 attendees, with the summer iteration being even larger. I […]

Reactive Content: What Opportunities Are Right For Your Brand?

Power out? No problem. — Oreo Cookie (@Oreo) February 4, 2013   Whether it’s reacting to the Superbowl blackout or Kim Kardashian breaking the internet, many brands attempt to show their relevance and gain visibility by joining conversations in real-time. This is the basis of Reactive Content – something big happens and content is […]

Content Marketing Through Storytelling

  This week our EVP of Broadcast/Digital Video, Matt Doyle, will be joining Fox Sports’ Gabe Goodwin and ESPN’s Kenny Mayne for a keynote session at the Videonomics Summit. Their discussion will span different aspects of branded content, and they will share the best (and worst) practices from a network, talent, brand and agency/production perspective. […]

Top 5 Ways to Leverage Virtual Reality

  Virtual reality is here and presents all sorts of new amazing possibilities. Let’s not mess this up, folks.   When executed right, VR can be a powerful tool. But, like any shiny new technology, it needs to be utilized with a level of strategy and responsibility to be effective. A flash of cool new […]

Content Marketing for CPG Brands: 7 Creation Tips

  What do barbecue sauce, your favorite pair of Chucks, and a bottle of Windex have in common? They’re all Consumer Packaged Goods (CPGs)–tangible products that you can see, touch, and in many cases taste and smell. So naturally, when it comes to creating content for CPG brands like these, the clear route is to […]

The Power of Nike Compels You

  I’m not a conspiracy theorist. I swear. But, I am a millennial with access to the Internet. And, by God, the Internet is begging for my hot takes. Particularly, the Internet deserves one more steaming hot take about Kevin Durant signing with the Golden State Warriors. And, I’ll keep it quick: Kevin Durant signed […]

Beyond the Booth: Trade Show Brand Collaborations

Trade shows are an expensive and often necessary investment for most companies. While it’s important to nail the marketing experience within the square footage you formally rent, there are creative ways to make your presence felt beyond the booth.   To be honest, I have a love-hate relationship with trade shows. They are a great […]

Instagram Algorithm: A death knell for organic advertising?

  Recently, Instagram rolled out updates to its platform. Updates that will use an algorithm to tailor people’s feeds. The stated rationale behind this move is that people only currently see 30% of the posts from the accounts they follow. This algorithm will supposedly surface more of the content that people want to see so […]

5 Marketing Lessons from CrossFit

    The CrossFit craze has been going strong for over a decade now, achieving mass awareness and exponential growth in a matter of a few short years. This is the goal for countless brands working to muscle their way into a dominant position in their industry segment—or vying to reinvent an industry segment of […]

After Advocamp: Who Is the Advocate Marketer?

  First off I have to say—hats off to Influitive for putting on an amazing show. When Jim Williams, CMO of Influitive, welcomed the 800-ish guests to Advocamp in San Francisco last week, he said that Advocamp would be “the best conference we all go to all year.” I have to admit—I chuckled at the […]