#TeammateTakeover Takes Tasty Turn

I just finished the Home Grown Food Challenge, an entire month of only eating  foods that I’ve grown, harvested or preserved from my garden, and to quote the Fab 4 (in past tense)… “I got by with a little help from my friends.” This was the 5th year in a row that I’ve done this, […]

Why I Take the Home Grown Food Challenge

At GYK Antler, every employee is encouraged to pursue their passions, and when relevant, to share these passions with their fellow co-workers in a fun, engaging and inspirational manner. My passion is growing food. I strategize on how to do it, plan for it in advance and devote many hours on nights and weekends towards […]

Indie vs. Major: The Natural Products Industry

This is the first post in a series that will continue to discuss these issues and go more in depth with specific stories from those involved in the industry.   What natural products brands need to consider when blazing their trail in this ever-budding industry.   Let’s face it. The Natural Products industry has hit […]

Caring Never Changes

Recently, we launched ECHN’s new image campaign revolving around the concept of “Caring Never Changes.” While the landscape of healthcare is always changing, ECHN wants their patients and community to understand that the care they provide will always remain the same. Through this concept, our goal was to tell this story visually through human relationships […]

Uncovering Innovation: Rustic Crust

At GY&K, we’re proud to be headquartered in Live Free or Die New Hampshire. There’s a lot of inspiring work going on around us, and we decided to introduce a new feature called “Uncovering Innovation,” where we set out to discover some of the most innovative companies operating in our region. Our first installment took […]

When Social Media + Healthcare Unite: #MAMMING and a Little Bit More

The healthcare world may not have been quick to adapt to the trends of social media and interactive technology, but lately there has been a surge of activity showing how social media can play a hugely important role in spreading health awareness and education. Here are a few campaigns and activations that have caught our […]

“Always Small Farmer Grown” Interactive Portal Brings Fair Trade Cacao Farms to Life

Just in time for Fair Trade Month this October, we brought Equal Exchange’s longstanding commitment to Fair Trade to life in a multi-media web portal.

Less trash, please.

We all have personal agendas and do our best not to push them onto others. But, on this occasion of Earth Day 2013, here’s my “Andy Rooney” on a subject near and dear to me. You’ll probably guess what it is when I tell you that I’m the one who hoards plastic food containers after […]

Responsibility: Not just a tagline

We’re all familiar with the barrage of various insurance company commercials. Some are funny, some have talking animals, some take the heart-strings approach, but all focus on the same thing: great coverage for home, auto and life with the personal attention you deserve. But with the general corporate distrust of the times, how’s a consumer […]

Industry Addict: Facebook is a chair, Home Grown Food Challenge, and KitchenAid Fail

This week in social media news: 10.05.2012 Industry News: PBS plays it smart, turing the Big Bird meme overload into an ad opportunity on Twitter by making an ad buy for the phrase “Big Bird.” Genius! Facebook Update: Facebook hit the billion mark this week. So, in order to celebrate the company launched it’s Things That Connect […]