Back on the Trail: Four Trends From The Outdoor Retailer Winter Show 2017

  A few weeks back, I attended the annual Outdoor Retailer Winter Show in Salt Lake City. It’s an intense show, and for first time attendees it can often be overwhelming. Hosted by the Salt Palace Convention Center the show attracts roughly 1,500 exhibitors and 60,000 attendees, with the summer iteration being even larger. I […]

Instagram Algorithm: A death knell for organic advertising?

  Recently, Instagram rolled out updates to its platform. Updates that will use an algorithm to tailor people’s feeds. The stated rationale behind this move is that people only currently see 30% of the posts from the accounts they follow. This algorithm will supposedly surface more of the content that people want to see so […]

Six Trends Emerge From The Outdoor Retailer Winter Show

    I recently spent 3 days at the Salt Palace Convention Center in Salt Lake City, Utah, along with thousands of others attending the Winter Market Outdoor Retailer Show (OR) to see what’s new in the industry and what’s coming down the pipeline for fall and winter of 2016/2017. The show, as usual, was a […]

The Ultimate Outdoor Retailer Trade Show Survival Guide

In my last post, I mentioned the dichotomy that is attending the Outdoor Retailer Trade Show (OR). It’s an intense 3 or 4 days depending on how aggressive you’re feeling. With over 50,000 attendees and thousands of exhibitors, it’s easy to get overwhelmed. This weekend will be my third time attending OR and I’d like […]

Getting Primed for the Outdoor Retail Winter Show

As the year wraps up and people’s minds shift toward the holidays, the outdoor industry continues in overdrive, something it’s not likely to be out of until at least mid-January. The reason for this is twofold. On one hand, like all consumer product companies, they make their nut during the holiday season. A good or […]

Hudson Sutler x Citi Bike: A Bag Full of Adventure

Hudson Sutler is an independent brand that makes stylish travel accessories. I first became aware of Hudson Sutler years ago when we paired them up with Tan Vampires for a 1BAND 1BRAND collaboration. I still proudly rock my Hudson Sutler Commuter Duffel and have enjoyed watching them gain a following with one unique promotion after […]

Employee Spotlight: Matt Doyle

After 13 years working with ESPN, Matt Doyle decided to leave for greener pastures and his own shop (Big Brick Productions) under the GYK Antler umbrella here in the Granite State. Matt began his career as a young Production Assistant at ESPN. He rose through the ranks covering multiple Super Bowls, NBA Finals, and major […]

Announcing the First Brewdown Pop-Up

                              Craft beer is a passion of ours. As is bringing together brands for unique collaborations. So, launching a project that celebrates the local craft beer scene through unique brand collaborations was a no-brainer. And, on that note, we’re excited to announce our first […]

Rock On, New Hampshire

  It’s been a month since we were rocking out with some of our favorite bands in Portsmouth, NH as part of Rock On Foundation‘s Sneakers and Speakers Music Festival. Rock On is a New Hampshire based 501(c)3 nonprofit organization that supports community art and athletic programs. Rock On takes a different approach to fundraising […]

Uncovering Innovation: ISlide

  Dream jobs are hard to come by. But, in 2006, Justin Kittredge landed his when Reebok summoned him to help run their basketball division. Prior to that, he spent six years grinding it out in the shoe industry, including a previous stint within a different department at Reebok and two years at a smaller […]