It’s widely-accepted that social media is an imperative part of any marketing ecosystem, but how to effectively use this medium can be a challenge for many brands. We have built a two-step process that creates a detailed social media plan customized to your brands unique needs, goals and personality.
This paper outlines our approach and provides insight to:
- Strategically align social media goals with business goals and define how your social media channels interact with the brand, consumer & category.
- Develop a playbook that includes definition of social media specific goals and KPI’s, audience, content categories, communication and channel tactics.
Download this guide and start implementing changes today to create a strategically sound and robust social media presence for your brand.