Creating a Robust Social Media Presence: Our Two-Step Approach

It’s widely-accepted that social media is an imperative part of any marketing ecosystem, but how to effectively use this medium can be a challenge for many brands. We have built a two-step process that creates a detailed social media plan customized to your brands unique needs, goals and personality.

This paper outlines our approach and provides insight to:

  1. Strategically align social media goals with business goals and define how your social media channels interact with the brand, consumer & category.
  2. Develop a playbook that includes definition of social media specific goals and KPI’s, audience, content categories, communication and channel tactics.

Download this guide and start implementing changes today to create a strategically sound and robust social media presence for your brand.


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