We are proud to announce our #FightFromHome campaign, created in partnership with YORK Athletics — a family-owned performance footwear brand in Boston, took home a Silver bowl in the 60th annual Ad Club Hatch Awards.
“Fight From Home” launched back in the first few months of the pandemic as a way to get comfortable, supportive footwear to the everyday fighters who needed it most: frontline workers. The #FightFromHome campaign encouraged people to purchase and donate a pair of Gail sneakers to a frontline worker — those nurses, doctors, emergency responders and other essential workers battling their way through 12- or even 18-hour shifts — either for someone they knew personally or as a random act of kindness for a stranger. In exchange for their generosity, donors were rewarded with their own pair of kicks for free. In just a few short weeks, customers from coast to coast donated every single pair of Gails in YORK’s warehouse — delivering more than 1,100 sneakers to frontline heroes across the U.S.
The campaign was recognized in the “Work for Good” category, which features creative that mobilizes people behind a shared purpose or advertising that worked to change a habit or change an opinion and created positive results.