In a year that has been marked by record growth and evolution for the agency, GY&K has at least one more major move to announce. Patrick Griffin, the founder and longtime Chairman/ CEO of GY&K Marketing (Griffin York & Krause) has sold his remaining interest in GY&K to current company president Travis York, effective early next year. According to both, Griffin will continue to be involved with GY&K by providing ongoing management and consulting services for select agency clients.
York indicated that Griffin’s role as an advisor to the firm will remain important as the company continues to grow:
“Pat and I have a strong personal and professional relationship. We have been partners for many years, and he has provided me with an amazing opportunity to grow GY&K in a manner consistent with the firm’s history of innovation, and with my own vision for the future. I look forward to continuing to work with Pat on a number of important clients, as well as potentially collaborating with the rest of the team at his new venture.”
Griffin is headed to Boston to become a Managing Partner of Purple Strategies New England. Purple Strategies is a strategic communications, brand reputation and government affairs firm based in Washington, DC. with offices in Chicago and Houston. Griffin will be partnering with long-time New Hampshire government affairs veteran Jim Demers in opening the Purple New England office.
“I have the utmost respect and admiration for Travis and the job he has done in managing the firm’s day to day operations, as well as his vision for diversifying our service offering and growing the company at an astonishing rate. While this opportunity with Purple New England is one I am genuinely excited about, GY&K will always be family to me. It’s the company I have put much of my professional and creative career into building. I have no doubt that Travis and the management team here will continue the firm’s record growth and take it to bigger and better things in the years ahead.”
GY&K is a full service, mid-size and independent marketing innovation company with 65+ employees headquartered in Manchester, NH, with additional offices in Boston, MA and Los Angeles, CA. GY&K offers marketing services, technology & tools, and licensed properties to drive sales for companies in a wide range of vertical industries. GY&K’s integrated team works synergistically in the areas of strategy & planning, branding & design, editorial services, digital, earned media/social media, paid media planning & buying, experiential, multimedia, and data & analytics. GY&K currently works with Bauer Hockey, Eastern Connecticut Health Network, Moxie, the New Hampshire and Tri-State Lottery Commissions, Dyn Inc., Sweet Baby Ray’s, and Woodstock Foods, among others.