Teaming Up to Inspire Music

GY&K Antler partners with the Rock On Foundation to launch Holiday Guitar Giveback.

MANCHESTER, NH- In an effort to inspire future creative types through music, GY&K Antler has teamed up with Rock On Foundation to launch a Holiday Guitar Giveback initiative. For this, GY&K Antler has donated starter acoustic and electric guitars to the Rock On Foundation, who will distribute the guitars to community music programs throughout the state.

“We’re thrilled about GY&K Antler’s generosity to make this initiative come to fruition,” said Rock On Foundation Executive Director, Luke Bonner. “This will grant financially disadvantaged youth access to these guitars without having to worry about monthly rental fees, and maybe, just maybe, this can play a small role in opening up a new world for an aspiring musician.”

GY&K Antler is proud to support Rock On Foundation, a 501(c)3 nonprofit organization whose mission is to encourage people to rock the things they love—whether that’s sports, arts, or academics. GY&K Antler employee, Luke Bonner, created Rock On Foundation in the beginning 2013, and GY&K Antler President, Travis York, currently sits on Rock On’s Board of Directors.

By offering its support, Rock On works to generate new opportunities for people to achieve their full potential through the pursuit, practice, and participation in the arts and athletics. Since its creation, Rock On has operated events such as an NBA Three-Point Contest viewing party, Sneakers and Speakers SXSW music showcase in Austin (TX), Sneakers and Speakers summer benefit concert in Portsmouth (NH), the Mid-Summer Classic high school basketball tournament in Concord (NH), and the Okkervil River ACL After Show in Austin (TX).

Already, Rock On has been able to distribute funds in support of its mission to the City of Concord (NH), SAY Sí in San Antonio (TX), San Antonio Sports, 3S ArtSpace in Portsmouth (NH), Concord Community Music School, Manchester Community Music School, Kimball Jenkins School of Art, and the Austin Police Activities League.

“Getting involved with the Rock On Foundation has proven to be an incredibly rewarding experience for me,” said Travis York. “Growing up, my involvement in athletics and music really influenced the direction of my life, so I’m excited to work to inspire future generations of creative through developing more opportunities in the arts and athletics.”

About GY&K Antler:

GY&K Antler is a full service, mid-size and independent marketing innovation company with 65+ employees headquartered in Manchester, NH, with additional offices in Boston, MA and Los Angeles, CA. GY&K Antler offers marketing services, technology & tools, and licensed properties to drive sales for companies in a wide range of vertical industries. GY&K Antler’s integrated team works synergistically in the areas of strategy & planning, branding & design, editorial services, digital, earned media/social media, paid media planning & buying, experiential, multimedia, and data & analytics. For additional information, please visit

About Rock On Foundation:
Founded by brothers Luke Bonner and Matt Bonner, Rock On Foundation is a 501(c)3 nonprofit organization that serves to enrich the quality of life in communities by supporting athletic, artistic, and scholastic initiatives. Rock On Foundation strives to increase opportunities while reducing limitations, so that more people can have a chance to maximize their full potential in life through the pursuit, practice, and participation in the arts and/or athletics. Rock On Foundation distributes funds to existing 501(c)3 organizations that operate programs that support community artistic and/or athletic endeavors. Rock On Foundation generates funds by operating unique fundraising events intended to inspire and enhance its host communities. For additional information, please visit

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