GY&K Launches Cutting-Edge Web Feature for Client, Bauer Hockey

Through an ongoing partnership, GY&K recently unveiled the new SUPREME TOTALONE Featuring MyFlex web feature for client, Bauer on

The interactive feature allows goalies to digitally experience the features and technology behind the world’s first customizable flex system from Bauer.

“This web feature is the capstone of one of Bauer’s most important product launches in recent history, especially in the goal category,” said Mike Giovinelli, Account Supervisor at GY&K.

GY&K supported the SUPREME TOTALONE Featuring MyFlex launch through retailer and point of sale materials including product displays, posters and banners, as well as with web banners, print ads and a series of videos, all which can be watched from within the feature on

“It was a true integrated effort from the team at GY&K to build the Flash components and animated 3D models and illustrations to bring this project to life,” said Dustin Ruoff, Director of Digital at GY&K.

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