Griffin York & Krause (GY&K), a full service marketing innovation company, today unveiled a new internship program that groups students together as a team, rather than having them report exclusively to individual departments as they do in traditional intern programs. Each student represents a different marketing skillset including creative, broadcast production, digital and earned media/social media, and they work together on projects from start to finish.
The RAW Experience at GY&K is designed to nurture the raw talent of the top students in various creative fields, while enabling them to learn from marketing professionals and their peers. The goal of the program is to produce workforce-ready candidates who understand the demands of today’s evolving marketing landscape
“This program provides students with a realistic business experience that encourages creative thinking and teamwork, two critical skills for anyone entering the business world,” said Brady Sadler, VP Business Development & Marketing at GY&K. “These students are not doing overflow work or filing papers, they are experiencing what it’s like to be a critical member of our team working on every aspect of our process from strategy to execution to tracking and measurement. We are fortunate to have such innovative young minds bringing fresh ideas to GY&K, and we’re excited to provide this unique experience that should give them a head start.”
The inaugural classes of students represent a variety of schools including: Southern New Hampshire University, University of New Hampshire Manchester, New Hampshire Institute of Technology, and University of Colorado Boulder.
The program is run on a three term basis – fall, spring, and summer – and each semester, the interns will be given a mix of structured projects along with others where they have free rein to choose. For this initial group of interns, the first task is to brand themselves, which they have as The RAW Experience at GY&K. From naming the program to designing a website, the first group of interns has been instrumental in developing the program from the ground up.
“GY&K has a track record of nurturing talent and we currently employ five former students who started as interns and now have full-time positions, said Travis York, President of GY&K, who is also an advisor to the New Hampshire Stay Work Play initiative. “We believe this is a mutually beneficial program and we’re excited to see what these new students create.”
About The Raw Experience at GY&K
The Raw Experience at GY&K is an internship incubation program that enables students from colleges and universities the chance to gain real world professional experience at a marketing innovation company. The program began in May 2012. The RAW Experience at GY&K is designed to nurture the raw talent of the top students interested in various creative fields – creative strategy, public relations, graphic design, video production, web design and development, among others. For additional information, please visit http://gykantler.com/rawexperience.
About Griffin York & Krause (GY&K)
Headquartered at the historic Amoskeag schoolhouse in Manchester, NH, GY&K is a marketing innovation company that offers services, technology & tools and licensed properties to drive sales for companies in a wide range of vertical industries. GY&K has been at the forefront of creativity and strategic thinking for over 35 years. Clients benefit from a wide range of integrated and complementary services including strategy and planning, design and branding, editorial services, digital, public relations, media planning and buying, multimedia as well as data and analytics. GY&K currently works with Bauer Hockey, Dartmouth-Hitchcock, Ken’s Foods, Moxie, the New Hampshire and Tri-State Lottery Commissions, Sweet Baby Ray’s, PeoplesBank, among others. For additional information, please visit http://gykantler.com.