HP Photoball: Experiential meets Social

HP – Photoball (ENG) from AlmapBBDO Internet on Vimeo.

Nowadays, having a Facebook page and Twitter profile is standard practice for most brands (not to mention YouTube, Pinterest, Instagram and the like). That being said, it’s becoming more of a challenge to rise above the clutter and keep moving forward. One great way to stand out from the crowd is to pull social media into the real world and vice versa.

HP recently activated a campaign that shows how a brand can be successful tying social media to a more traditional tactic like event marketing. In the video above, you can see how they’ve managed to take an object older than the floppy disk – your average beach ball – and made it new, tech-savvy, and socially connected. Not only that, but it’s integrated well into the concert venue as already familiar, becoming a center point of the event and an experience people want to interact with. AND it promotes HP’s services (great photo printing) and new positioning (“making memories last”).

Could a brand ask for more?

Lindsay DeVellis is the Social Media Marketing Manager for GY&K Antler

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