Senior Integrated Media Planner

Come work with us in our Boston MA or Manchester NH office we’ll work 3 days in the office, 2 days remote, in the spirit of 1 unified creative culture.

GYK Antler is looking for a driven Senior Integrated Media Planner to join our team. This position requires a strong self-starter with the motivation to jump right in.

We’re about as entrepreneurial of an agency as you can get. Great ideas and good-natured people rise to the top and we’ll always champion them both.

RESPONSIBILITIES:

  • Be self-motivated, proactive, detail oriented, analytical, reliable and accountable
  • Work collaboratively with creative, account and strategy teams to support development and execution of media plans by helping to:
  • Select digital and traditional media channels and make recommendations based on client campaign goals
  • Understand the pros/cons of each media type and how that relates to individual client strategies
  • Responsible for staying on top of the latest industry trends, emerging technologies and sharing information with larger team, contribute to agency blogs
  • Must have a passion for exploring cutting edge digital media platforms and innovation in the social media space, including influencer marketing
  • Ensure seamless execution of media plans, with creative, production, and data/analytics teams
  • Must lead optimization recommendations beyond media metrics to drive business results
  • Internal and external media team lead for day-to-day questions related to client campaigns
  • Participation in client/internal status meetings, planning kick-off meetings, increased client facing conversations (in person, phone, via email)
  • Management of smaller media accounts with minimal supervision; Grow in supervision of larger media accounts
  • Management budget allocation/reconciliation- including all billing – as well as resource management
  • Support set up of online campaigns and tracking through GA, GTM and DCM
  • Monitor, analyze, optimize, and educate based on campaign performance with recommendations on inventory, channel and creative shifts
  • Provide detailed reporting, analysis and recommendations
  • Ability to collect all data and level up to big picture findings and key considerations for executive summary outputs
  • Must embrace uncertainty/change and thrive on the challenge of doing something new
  • Maintain the agency’s core values, professional standards and provide leadership to junior members of the media team and overall agency
  • Be a brand ambassador for your clients; Display passion for and commitment to your work.
  • Become visible within GYK Antler, promoting the agency whenever possible; Drive thought leadership
  • Be positive, flexible, and curious

SKILLS:

  • 4-5+ years of media experience (preferably ad agency side) across multiple verticals, with increasing responsibility; focus on media planning for 4 years
  • Bachelor’s degree
  • Strong attention to detail; Ability to multitask and meet multiple deadlines
  • Expert proficiency across DCM, Google Analytics. Working knowledge in Google AdWords, Facebook Campaign Manager, programmatic self-service platforms, etc.
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As a creative-first culture, we believe creativity is the ultimate brand and business advantage. Our entrepreneurial spirit drives us to be bold problem solvers in everything we do — from "capital-C" ideas and strategic business solutions to "little-C" creativity that pushes our craft and execution.
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If you'd like to join our talented team of creative entrepreneurs, send your resume to careers@gykantler.com or reach out to our Head of Talent, Tina, on LinkedIn.
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