Senior Integrated Media Planner

January 11, 2022

Come work with us in our Boston MA or Manchester NH office we’ll work 3 days in the office, 2 days remote, in the spirit of 1 unified creative culture.

GYK Antler is looking for a driven Senior Integrated Media Planner to join our team. This position requires a strong self-starter with the motivation to jump right in.

We’re about as entrepreneurial of an agency as you can get. Great ideas and good-natured people rise to the top and we’ll always champion them both.

RESPONSIBILITIES:

Be self-motivated, proactive, detail oriented, analytical, reliable and accountable
Work collaboratively with creative, account and strategy teams to support development and execution of media plans by helping to:
Select digital and traditional media channels and make recommendations based on client campaign goals
Understand the pros/cons of each media type and how that relates to individual client strategies
Responsible for staying on top of the latest industry trends, emerging technologies and sharing information with larger team, contribute to agency blogs
Must have a passion for exploring cutting edge digital media platforms and innovation in the social media space, including influencer marketing
Ensure seamless execution of media plans, with creative, production, and data/analytics teams
Must lead optimization recommendations beyond media metrics to drive business results
Internal and external media team lead for day-to-day questions related to client campaigns
Participation in client/internal status meetings, planning kick-off meetings, increased client facing conversations (in person, phone, via email)
Management of smaller media accounts with minimal supervision; Grow in supervision of larger media accounts
Management budget allocation/reconciliation- including all billing – as well as resource management
Support set up of online campaigns and tracking through GA, GTM and DCM
Monitor, analyze, optimize, and educate based on campaign performance with recommendations on inventory, channel and creative shifts
Provide detailed reporting, analysis and recommendations
Ability to collect all data and level up to big picture findings and key considerations for executive summary outputs
Must embrace uncertainty/change and thrive on the challenge of doing something new
Maintain the agency’s core values, professional standards and provide leadership to junior members of the media team and overall agency
Be a brand ambassador for your clients; Display passion for and commitment to your work.
Become visible within GYK Antler, promoting the agency whenever possible; Drive thought leadership
Be positive, flexible, and curious

SKILLS:

4-5+ years of media experience (preferably ad agency side) across multiple verticals, with increasing responsibility; focus on media planning for 4 years
Bachelor’s degree
Strong attention to detail; Ability to multitask and meet multiple deadlines
Expert proficiency across DCM, Google Analytics. Working knowledge in Google AdWords, Facebook Campaign Manager, programmatic self-service platforms, etc.

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