GYK Antler’s Executive Creative Director Mike Sullivan was featured in Little Black Book as part of their “Creativity Squared” series: “Creativity Squared: Mike Sullivan on Loving a Little Bit of Everything.”
Intended to be a twist on a creative profile, Creativity Squared highlights creative directors, art directors and copywriters from across the globe to get a 360° view of who they are and how they work.
To give a more well-rounded view of the creative professional, Little Black Books look to science to understand their art, with the profile breaking down the four key factors psychologists distilled to define creativity – Person (what kind of creative person are you?), Product (how do you judge the creativity?), Process (how you make creative work) and Press (what are the environmental/external factors that have shaped you?).
View Mike’s responses in Little Black Book.