Milk, Eggs and Relevance: How grocery brands can stay in front of customers in the age of Amazon

Over the past decade, every single industry has been revolutionized by the internet and subsequently the growth of e-commerce. The D2C bubble has moved from a growth strategy and an adventurous consideration to the now expected way to drive the future of all businesses. The grocery industry, however, has been one of the slowest industries to change due to reasons such as perishability, production logistics and the realities of wanting a hands-on product experience. So while online groceries have been available for years, including Amazon’s 2017 acquisition of Whole Foods, the evolution has been sluggish. Enter the lightning rod of 2020, with changes due to the COVID-19 pandemic dramatically influencing and expediting the industry. Over the past year and a half, the industry has experienced what we’re calling the “Grocery Revolution.” Online sales skyrocketed to $66 billion in 2020, more than doubling the predicted amount, and is expected to continue to rise to account for more than 15% of all grocery sales in five years. 

With food and beverage now being the fastest growing and least penetrated e-commerce category, the potential is immense. In this report, we review large industry-changing trends and offer a strategic point-of-view for how CPG brands can develop a winning strategy to not only reach consumers online and on shelves, but to also win the hearts of consumers to differentiate their brand in a sea of sameness. 

When you download the “Grocery Revolution” report, you’ll learn how:  

  • Disruptor CPG brands are rewriting the rules of how to grow a food and beverage business 
  • COVID-19 pushed the grocery category to innovate 
  • Amazon’s data powerhouse has revolutionized grocery as a whole
  • CPG brands will need to focus on findability and brand building to succeed in 2021 and beyond 
  • The marketing funnel has widened significantly as “shelf space” became limitless 
  • Successful CPG brands follow four strategic storytelling tenets to differentiate themselves 

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