The Secret to Capital-C Creativity Is Fostering Little-C Creativity First

Muse by Clio published an op-ed from GYK Antler president Pam Hamlin where she discusses the two types of creativity – Capital-C creativity and Little-C creativity. Pam dives into why leveraging both gives brands an extraordinary competitive advantage, no matter your industry. She also describes how these two types of creativity differ, dives into brand examples, and shares ways to ensure you foster Little-C creativity into Capital-C creativity. Read the full article here.

As a creative-first culture, we believe creativity is the ultimate brand and business advantage. Our entrepreneurial spirit drives us to be bold problem solvers in everything we do — from "capital-C" ideas and strategic business solutions to "little-C" creativity that pushes our craft and execution.
See How We Do It
If you'd like to join our talented team of creative entrepreneurs, send your resume to or reach out to our Head of Talent, Tina, on LinkedIn.
See Who Else We Are
The latest news, press and perspectives coming out of GYK.
See All Posts