NBA Star Matt Bonner to run GY&K for a Day

Matt Bonner and Travis York swap jobs for a day.

San Antonio Spur Matt Bonner and GY&K Marketing President Travis York to swap jobs as part of the #ExecExchange

MANCHESTER, NH – GY&K Marketing, a leading full-service, mid-sized independent marketing innovation company announced that San Antonio Spur, Matt Bonner, will be participating in the next Exec Exchange on Tuesday, September 3, 2013. Exec Exchange is a program created by GY&K to gain fresh perspective by having their President, Travis York, switch jobs with an external company’s executive leader for a day.

As such, Matt Bonner will be running GY&K as the President of the company for the entire day. He will be offering his own insight by participating in management meetings, creative brainstorms, and employee check-ins.

“I’m wicked excited about this unique opportunity,” Bonner said. “Players often try to avoid thinking about life after basketball, but I’m looking forward to getting a taste of the real world in a safe environment. I think it’s going to be a lot of fun, and I can’t wait to see my name on the side of the building.”

Alternatively, Travis York will experience a day in the life of an off-season NBA player. Amongst other tasks, Travis will be required to attempt Matt’s off-season training.

“Matt recently sent me the workout schedule, and it is a little bit intimidating,” York said. “However, I’m most curious to experience the other subtleties of off season NBA life, such as speaking with Matt’s agent, signing autographs, and receiving unlimited complimentary sandwiches.”

Tuesday’s Exec Exchange will be the third installment of the program. Travis York has previously switched roles with Jeremy Hitchcock, CEO of Dyn Inc. the world-leader in Internet Infrastructure-as-a-Service, and Mark Bollman, President and Founder of Ball and Buck a leading Boston based fashion company.

For real time updates throughout the day, follow along with the hashtag #ExecExchange and submit your own questions and comments.

Check out the video below to see what Matt thinks his day as an executive will be like:

For a full itinerary for Matt and Travis and to schedule interviews please contact

Press received prior to press release:

Dime Magazine: Watch Spurs’ Forward Matt Bonner As The World’s Worst CEO

NBC Sports: Matt Bonner Envisions Himself as the World’s Worst Boss

Yahoo! Sports: Matt Bonner Would Be An Awful, Mean-Spirited Boss

Slam Online: Matt Bonner is a Terrible CEO

The Score: CEO Matt Bonner

Project Spurs: CEO Matt Bonner is Awesome

About GY&K Marketing

GY&K is a full service, mid-size and independent marketing innovation company with 65+ employees headquartered in Manchester, NH, with additional offices in Boston, MA and Los Angeles, CA. GY&K offers marketing services, technology & tools, and licensed properties to drive sales for companies in a wide range of vertical industries. GY&K’s integrated team works synergistically in the areas of strategy & planning, branding & design, editorial services, digital, earned media/social media, paid media planning & buying, experiential, multimedia, and data & analytics. GY&K currently works with Bauer Hockey, Eastern Connecticut Health Network, Moxie, the New Hampshire and Tri-State Lottery Commissions, Sweet Baby Ray’s, and PeoplesBank, among others. For additional information, please visit


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