The GYKA Fam Expands

By the end of 2019, we had added two new faces to our leadership team — Mark Battista as Managing Director and Pam Hamlin as President — and it didn’t take long for these two energetic, motivated individuals to begin driving momentum, which resulted in strategic growth for the agency. With a few new wins under our belt, including Wahlburgers in February, it was time to add even more creative entrepreneurs to our roster. So as Q1 comes to a close, we are excited to share that GYK Antler has grown its employee base by nearly 10 percent in just three months. Of course, we are thrilled to see the number of employees growing, but as an organization rooted in heritage, we prefer to think of these new hires as an addition to our family.

Now, let’s go ahead and meet everyone:

To strengthen our in-house marketing and communications efforts, Ginger Ludwig was brought on as Head of Marketing & Communications and will strategically lead the department to improve awareness of the agency and purposefully drive internal communications. Ginger joins the team with nearly 15 years of experience counseling C-suite communications, driving content marketing and lead generation programs and leading cross-functional teams in PR, content and digital initiatives. Most recently, she was at Racepoint Global and prior to that had spent time at Arnold Worldwide. The marcomm team also added Designer Caitlin Gill, who will be responsible for building out and defining the agency’s new business and branding function.

To account for the new work coming down the pipeline, Kristina Burke joined the team as an Account Supervisor and will strategically lead account relations for YORK Athletics, Ken’s Foodservice, Staples and Keolis. Kristina comes from Hill Holliday, where she ran point for the Bank of America and Planet Fitness accounts for over five years. Marissa Urbanek will support the account team as an Account Coordinator. Sylvain Lucarelli also joined the team as our newest Integrated Producer and will play an integral role in producing our broadcast and video spots. Sylvain comes to us having extensive experience in broadcast video for web, photo, radio and award-winning independent short films for clients (big and small) across the globe. Allyson Misiag has also joined the team as a Project Management Coordinator.

The creative department has expanded threefold. Cristin Barth joined the team as a Creative Strategy Director — a unique hybrid of strategy and creative — and she will focus on identifying the intersection of consumer-led, culture-led and brand-led insights and executing on creative that meets both consumer desires and business objectives. A passionate and forever curious marketer, Cristin will arm clients with smart insights on topics, trends and best practices that are both current and upcoming. John Mathieu joins us as our fourth Creative Director. With nearly a decade in the industry, John has been a creative force at Goodby, Arnold and most recently Allen & Gerritsen, and has worked on campaigns for clients such as New Balance, Nest and Jack Daniels. Steve Friedman has also joined the team as a Copywriter.

Other arms of the company are growing as well — Heather Schwartz is our newest Administrative Assistant and we are actively seeking two new roles in our IT and development team — IT Specialist and Junior Web Developer.

Welcome to the team, everyone. We are beyond thrilled to have you here!

Now let’s put faces to the names:

As a fiercely independent modern marketing agency, Live Free or Die is more than just a motto.
It’s the philosophy we bring to every brand partnership, every project, and every problem we need to solve.
Because when you’re free to innovate, evolve, and create, death is never even an option.
See How We Do It
We're Creative Entrepreneurs
The kind of people
who don’t just march
to the beat of a
different drum, but make
the drum themselves.
See Who Else We Are
Five Things We Love About TikTok
June 24, 2020
After its 2018 merger with, TikTok’s U.S. usage skyrocketed, and it became the No. 1 free non-gaming iOS app in September 2019. It was…
See Full Post See All Posts