The Secret to Capital-C Creativity Is Fostering Little-C Creativity First

Muse by Clio published an op-ed from GYK Antler president Pam Hamlin where she discusses the two types of creativity – Capital-C creativity and Little-C creativity. Pam dives into why leveraging both gives brands an extraordinary competitive advantage, no matter your industry. She also describes how these two types of creativity differ, dives into brand examples, and shares ways to ensure you foster Little-C creativity into Capital-C creativity. Read the full article here.

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