Why This CEO Lets Other Execs Do His Job For A Day

By Stephanie Vozza (Fast Company)
A fresh perspective can be a valuable tool for taking a business to the next level, and one New Hampshire business leader has an unusual way of finding it. In 2012, Travis York, CEO of the marketing agency GYK Antler, created an “exec exchange” program that involved swapping jobs with an executive in another industry for a day. Initially the idea was to learn how to better serve client Jeremy Hitchcock, CEO of the internet performance technology provider Dyn Inc., by switching places.
“We thought it would be good to be in each other’s shoes so we could understand each other better and gain a deeper perspective,” York recalls. READ FULL ARTICLE FROM FAST COMPANY

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