Visit New Hampshire

Department of Business & Economic Affairs
Integrated Campaign

As agency of record for the past eight years, GYK has helped steward the New Hampshire state tourism brand, guiding its direction through international, national and local media complexities, including a global pandemic, economic downturn and even bad weather. All while achieving record-breaking growth year-over-year. And we're just getting started.

$38.5 billion in visitor spending.
$2 billion in tax revenue.

Those are some pretty big numbers. Especially for the fifth smallest state in the nation. But we're from here, so we take our partnership extra personally.

TV that tells the tale.

Collaborations that bring it all together.

Content that captures the imagination.

OOH that makes you go, "Ooooh!"

Thumb-stopping social.

Visitor Spending (in billions)