Blood, Sweat & 100 Years
Boston Bruins
Integrated Campaign
The Boston Bruins are as iconic a sports brand as has ever existed. When a team of their stature celebrates their one hundredth year, it has to be something truly special. We were honored to create their centennial campaign platform and anthem film that captures the essence of what it means to be a Bruin and what the team means to the loyal of Boston. The platform - Blood, Sweat & 100 Years - and the anthem video - Stitches - are the results, and we couldn't be more honored to help tell the story of such an illustrious history. Let's go, Bruins!
Stitches
The goal of this spot was a simple one: to write a love letter to and for the entire Boston Bruins community of players, fans and organization. Our hope was to celebrate the breadth of the Bruins one hundred-year-old history, what the team means to Boston, and how the storied past is connected to the hopeful future. All of it being stitched together by the everlasting loyalty and love of the faithful.
Platform Integration
From social media to print publications, and digital assets to merchandise, Blood, Sweat & 100 Years is the connective platform that keeps the integrated campaign woven together across every conceivable centennial asset.
