YouTube Live – No longer an oxymoron…

Posted by Mike, Griffin York & Krause Account Services

The YouTube phenomenon is something that’s been hot for quite sometime now, and it’s showing no signs of cooling down. For the first time ever, YouTube went live, that’s right, live. Until now those two words may have rarely been used in the same sentence, but it happened, and will probably happen again.

So for those of you who aren’t addicted to the Tube and have no idea what this is all about, here’s the skinny. On November 22, the world experienced YouTube’s first ever live stream, streamed live from San Francisco, CA to millions around the globe. Part concert, part variety show and part party, the event brought to life many of the amazing videos and talent that YouTube viewers have already made popular.

Pop sensation (and YouTuber) Katy Perry performs on the YouTube LIVE stage

So if you’re reading this and thinking, “How could I have missed this?!? I can’t DVR YouTube!” don’t sweat it. YouTube isn’t getting away from their bread and butter; they’ve just added another appetizer. You can find the entire show on the YouTube Live channel. Which, if you’re into statistics, has already logged over 120,000 subscribers and is nearing 15-million channel views.

The presentation was well done. A slick skin on the channel page, alternate cams featuring what was happening backstage and offstage and an almost “Grammy-like” atmosphere (ok, perhaps I’m exaggerating slightly). Some big time celebrity YouTubers and performers made appearances like Katy Perry, Will.I.Am and even the Mythbuster guys. The event was also sponsored by premiere brands such as Lionsgate, Guitar Hero, Virgin and Flip Video.

The YouTube community is one that’s growing and having more of an impact in our everyday lives. We’ve used YouTube to watch, listen, learn, laugh and have a voice of our own in matters as large as the presidential election. So as one of the most popular YouTubers said during YouTube Live, “welcome to YouTube, say hello to Youtube, and it will keep on going and it will never stop…until it’s privatized.” So go ahead, Broadcast Yourself!

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