Sound Mind
Sallie Mae
Original Album Available to Stream on YouTube, Spotify
As part of Sallie Mae's strategic brand shift from a student loan company to a student support system, they wanted a way to show up in students’ lives beyond providing financial resources. Gen Z students are currently the most stressed-out demographic of people, so we created Sound Mind by Sallie Mae: a Lo-fi album built with science to help students relax and study. Finding that music with 50 to 80 beats per minute can stimulate creativity and learning, and Pomodoro intervals of 25- and 5-minute focus and study breaks help improve productivity and concentration, we produced 17 original songs for an album scientifically engineered to boost your brain.
Music built with science to help you study.
17 original songs featuring artists like Toledo, Jay Som, Ariza and more.
It’s Science.
"Design was a heavy hitter on this project from the start. We explored through the deepest depths of our subconscious to find three distinct worlds to merge into one loop. Making sure each universe effortlessly flowed into the next was vital to keep the calm cascade ever moving."
– SCHOLAR, Animation Partner
Stephanie Chen · @stephaniedchenWe worked with micro-influencers at colleges around the U.S. to create “get ready with me”-style content featuring tracks from Sound Mind. This type of content shows creators putting together outfits, exploring a makeup look, or in this case, getting ready to go study. #GRWM has 88.2 billion views on TikTok.